Weed Man Takes Root in United States with 233 Franchise Territories, Mass Expansion Plans

Canada's Lawn Care Giant Sees Fertile Ground in America

September 30, 2008 // Franchising.com // – After thoroughly saturating the Canadian market, Weed Man, Canada's No. 1 lawn care provider, has now set its sights on new turf – sprouting up around America with 355 existing territories (118 in the Canada and 233 in the United States) and aggressive plans to open 600 additional territories in the next 10 years.

By bringing its proven strategies and environmentally responsible fertilization, weed control and integrated pest management services to the United States, Weed Man will continue to take the $11.6 billion lawn care segment by storm and mimic its popularity in the north among both consumers and franchisees.

Weed Man is poised for impressive domestic growth. The leading lawn care franchise has area representatives in place throughout the country who are aggressively expanding the franchise opportunity and challenging longtime existing lawn care services.

Weed Man is dedicated to supporting their franchisees and upholding its core values – servicing the customer. Franchisees have someone backing up the brand every step of the way who have years of experience at the employee, franchisee and corporate levels. And these seasoned industry veterans use research to back up every decision. Their proven "Business Planning Blueprint" provides a step-by-step, day-by-day guide for franchisees that leads to success in the first year.

"Our fundamental purpose is to provide superior, professional lawn care services in a consistent, responsible and profitable manner," said Roger Mongeon, CEO of Turf Holdings, Inc., which handles Weed Man's U.S. operations.

Not only is Weed Man a partner in the Environmental Protection Agency's Pesticide Environmental Stewardship Program, but its lawn care services help create a greener, healthier world. A healthy lawn generates oxygen, removes carbon dioxide and ozone from the air, reduces noise and temperatures, filters out ground water pollutants, increases property values, and reduces the vulnerability of homes to infestations and disease carried by insects and rodents.

At Weed Man, everything is measured, leading to marketing plans that are data-driven and deliver results. The proven marketing system helps franchisees maintain 80 percent of their clients in this "renewable" business.

Because Weed Man is a service-based business, franchisees can operate their business from their home office. Weed Man provides a turnkey approach to franchising that also includes training, making previous lawn care experience unnecessary.

"Our vision is to be recognized as the foremost provider of lawn care, with a reputation for reliability, service excellence and responsible environmental management. We are committed to provide employees with recognition and opportunities while ensuring value to our stakeholders," Mongeon said.

Today, more Americans than ever are contracting out for lawn services. Weed man provides a healthy lawn while saving homeowners time that they can spend enjoying their yard. Weed Man provides the brand, the backing of its tested systems, purchasing power, training and support for franchisees that will help them become a part of the rapidly growing Green Industry and get in on this high demand service.

About Weed Man

Founded in Mississauga, Ontario, in 1970 by Des and Brenda Rice, Weed Man, Canada's No. 1 lawn care provider, is a network of locally owned and operated lawn care professionals providing environmentally responsible fertilization, weed control and integrated pest management services. For the past 35 years, Weed Man's promise has always been the same: Weed Man treats every lawn as if it was their own and provides customers with honest and open communication. Weed Man entered the U.S. market in 1995 through a licensing agreement with Turf Holdings, Inc. Today 13 subfranchisors help support franchisees in more than 233 territories throughout the United States. For more, visit www.weedmanusa.com.

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