Taco John's Serves Up Spicy New Solutions for Emptier Wallets

New line-up offers satisfying snacks at economical prices. Drink in the Music promotion with Pepsi also launched.

CHEYENNE, Wyo., Oct. 6 // PRNewswire // -- Doing its part to help keep Americans well fed -- even on a tight budget -- Taco John's (http://www.tacojohns.com/) has developed a new snack line-up. The menu additions are designed to offer guests more choices for lower cost items with the same bold West-Mex(R) flavors they crave.

For those with a hunger for something savory and satisfying, the Buffalo Chicken Snackarito(TM) and Ranch Chicken Snackarito(TM) are the perfect grab-and-go snacks. The Buffalo Chicken Snackarito(TM) is Taco John's all-white meat Crunchy Chicken, lettuce, sour cream, cheese, and a tangy buffalo sauce, all conveniently wrapped in a unique corn and flour tortilla. The Ranch Chicken Snackarito(TM) has the same snack size appeal, but is made with grilled all-white meat chicken and Ranch dressing. Both are economically priced as low as $1.49 at many locations.

Rounding out its new snack menu, Taco John's has added Chips & Queso, with chips made fresh daily, which many locations are pricing at under $2, and Cini-Sopapilla Bites(TM), which many are pricing at 99¢. Sopapilla literally means "small pillows" in Spanish and true to their name, these are small puffs of pastry dusted with cinnamon and sugar.

For a limited time, Taco John's is also featuring the Beef Chalupa EZ Combo sale-priced at just $3.99. Taco John's EZ Combos come with the famous Potato Oles(R) and a soft drink. For this campaign, Taco John's has partnered with Pepsi for the "Drink in the Music" promotion through November 18, 2008. One in three participants will win prizes ranging from Taco John's menu items to music downloads to $10,000 cash.

The Drink in the Music promotion ties in with Taco John's recent unveiling of a new TJ DJ spokesperson. TJ DJ, billed as Taco John's #1 Fan, roams the country sharing his love of Taco John's food in his "tricked out" van. As part of the campaigns, TJ DJ appears in two new televisions spots and can be found as a life-size cut-out in Taco John's restaurants.

To find out more about new Taco John's snack menu, the Pepsi Drink in the Music promotion and TJ DJ, visit tacojohns.com or any Taco John's restaurant.

About Taco John's

Taco John's operates and franchises over 425 quick-service restaurants in 25 states. Independently owned and operated, the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients, and special West-Mex(R) recipes, seasonings and sauces. Through the end of 2007, Taco John's achieved 12 consecutive years of same store sales increases. For more information, visit our web site at http://www.tacojohns.com.

* Sidebar: In a decidedly partisan potato commentary, read here how much

Minnesota Governor Tim Pawlenty loves Taco John's Potato Oles(R)

SOURCE Taco John's



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