Auntie Anne'S(R) Celebrates Opening In China

Kickoff Event Hosted in Beijing at Xin Zhong Guan

October 08, 2008 // // Beijing, China - Auntie Anne's® Pretzels, best known for its hand-rolled soft pretzels, will officially open its first China franchise in Beijing by hosting a free pretzel kickoff event on Saturday, October 18, 2008. The store in Beijing brings the chain's worldwide presence to over 950 locations in 19 countries.

Auntie Anne's, which is located at the Xin Zhong Guan (The Gate) mall in the Haidian district is providing one free pretzel to every guest on Saturday, Oct. 18 between the hours of 2 to 6pm. In addition to the free pretzels, there are a variety of other activities for individuals to participate in. Children can learn the art of pretzel making by hands-on practice guided by rolling experts. Become a coffee connoisseur by taking a coffee appreciation class and discovering the distinguished flavor of Auntie Anne's coffee. Discover ways to help make positive changes in the community by joining in activities led by Roots & Shoots - Auntie Anne's China's community partner.

The warm, soft and airy interior texture of Auntie Anne's® pretzels is offered in a wide range of flavors, each rolled with a signature perfect pretzel knot and freshly baked in store. For example, guests can enjoy the simplicity of the classic Original or the sweet Cinnamon Sugar or Almond. Dipping sauces are available to pair with pretzel selections.

Three more locations are scheduled to open in Beijing before the end of the year, including locations at Grand Summit (on the East 3rd Ring road near the US embassy), Dongzhimen and Wangjing. A key location is planned for 2009 on Qianmen's pedestrian street. The stores will be opened by Beijing Pretzel Restaurant Co. Ltd, which is the master operator of the Auntie Anne's Pretzel's concept in China and Macau.

About Auntie Anne's

Auntie Anne's is a leader in the broader category of on-the-go snacks and its celebrating its 20th year in operation. In 2007, the company set record sales of $309 million and enjoyed a 10 percent increase in brand awareness thanks to a re-branding initiative it undertook in 2006 to reach new customers. The foundation of Auntie Anne's success lies in the collaborative partnership it enjoys with its franchisees.

Auntie Anne's mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. The activity and aroma of fresh-from-the-oven pretzels makes visiting Auntie Anne's a requirement whenever one is near. All pretzels are baked with a guarantee, "if a customer does not love his or her pretzels, Auntie Anne's will replace it with one he or she does." Auntie Anne's also serves convenient Pretzel Stix, Pretzel Dogs, and its signature lemonade.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
Sbarro, LLC
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk...
Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)