Tampa-Based Beef 'O' Brady's Encourages Customers to 'Take a Bite Out of Philly'

During the World Series Five New Menu Options Inspired for the Tampa-Philly World Series

October 23, 2008 // Franchising.com // TAMPA, FL - Beef 'O' Brady's wants the Tampa Bay Rays to beat the Phillies…and their fans to eat them!

Just in time for the start of the 2008 World Series between the Philadelphia Phillies and the Tampa Bay Rays, participating Beef 'O' Brady's locations are offering five Philly steak sandwiches and encouraging fans and patrons alike to "Take a Bite out of Philly," while watching the World Series. Beef 'O' Brady's is a 260-unit chain of family sports pubs across the Southeast and Midwest. While all Beef's locations may not be offering all five Philly sandwiches, every Beef's does carry the traditional Philly that is sure to be a hit for this year's Fall Classic.

"Being a Tampa-based company, we wanted to do something fun for fans to celebrate the World Series," said Nick Vojnovic, President of FSC Franchise Co. LLC the parent company of Beef 'O' Brady's. "We want our customers to root for the Rays while eating a great Philly sandwich."

The "Philly" menu items consist of five different sandwiches surrounding the traditional Philly sub, including an "Italian Philly" with marinara sauce, a "Cajun Philly" with Cajun spices mixed with Beef's spicy sauce and the "Irish Philly" with Beef's own Guinness gravy.

While the Rays have spent most of the 2008 season in first place, Beef 'O' Brady's has been busy trying to the "Third Place" in communities across the Southeast and Midwest. The campaign was based on a popular book written by Ray Oldenburg in 1989, "The Great Good Place". In the book, Oldenburg explains that people typically consider home as the "first" place in their lives and work as the "second," followed by the third place: where they go to enjoy a "playful" atmosphere that is less serious than the previous two environments.

"The Third Place is where people go to let loose among friends," Vojnovic said. "Beef's has always been centered on close relationships with communities. We want the Rays to end up in first place by winning the World Series and people to come watch the games at Beef's - their favorite "Third Place."

Ironically, despite what its name implies, Beef 'O' Brady's is best known for its Buffalo chicken wings. Originally, the chain's menu featured a variety of menu items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat. In fact, his sauce is bottled under a private label and sold on the Beef 'O' Brady's web site.

About Beef 'O' Brady's

Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef 'O' Brady's has more than 250 open restaurants throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information.



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