October 28, 2008 // Franchising.com // Atlanta, GA - Popeyes® Louisiana Kitchen officially has its mojo back! Today, the brand introduces Popeyes "Big Easys" as a new permanent menu platform. In the last 90-days, Popeyes has launched three new menu platforms, seven new products, a new logo, a new tagline, new advertising and new menu boards.
In August, Popeyes introduced the most aggressive brand transformation campaign in its history as a way to cater to the ever-changing needs of consumers without wavering on the authentic heritage and flavor that Popeyes fans know and love.
"Our brand transformation is best described as bringing heart and soul to fast food," explained Dick Lynch, CMO, Popeyes® Louisiana Kitchen. "There is no other QSR chain that puts as much care into preparing its food and delivering on an authentic one-of-a-kind taste. By continuing the time-honored tradition of marinating our signature Popeyes® Bonafide™ Chicken for more than twelve hours, ours is a world where slow cooked meals meet fast food, or as we like to say, a world of Louisiana FAST."
The recent launch of new and enhanced menu items has given the chain a breakout lineup of options for its loyal fan base. The most recent star to this lineup is Popeyes® Big Easys, referring to portion size and New Orleans' popular nickname.
Popeyes® Big Easys - BIG food, BIG flavor that's easy to eat:
Other new products include:
Louisiana Travelers™-portability for the on-the go lifestyle:
Popeyes® Big Deals - value without sacrificing flavor:
All of the menu platforms are a permanent part of the Popeyes menu and can be found on newly designed menu boards at all Popeyes Louisiana Kitchen restaurants.
About Popeyes® Louisiana Kitchen: Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on number of units. As of July 13, 2008, Popeyes had 1,901 restaurants in the United States, Puerto Rico, Guam and 25 foreign countries. For more information, visit www.popeyes.com.