Bookkeeping Express 'Balances' California Small Business' Need for Certified Services with Aggressive Franchise Expansion Plan

Opportunity to Fill Massive Void Extended to Area Developers

October 30, 2008 // Franchising.com // CALIFORNIA – A proven leader and experienced entrepreneur who has seen businesses flail with inefficient bookkeeping services is bringing to market a small business savior.

Greg S. Jones, CEO of Bookkeeping Express, the first U.S. franchise focused solely on bookkeeping services, today announced the company's aggressive California development plans which call for more than 337 new territories to be serviced through the chain's new locations. Founded in California as a single office more than 20 years ago, Bookkeeping Express grew to over 100 locations spread out across the United States through licensing agreements. In 2008, Jones restructured the business model and began plans to franchise Bookkeeping Express nationwide.

"We are ecstatic about returning to the California market. Now more than ever, small business owners need our support so they focus on what is important to them…growing their business," said Jones, CEO of Bookkeeping Express. "The void is something we are eager to fill with entrepreneurs who want to cover several adjacent territories with our distinctive services."

Today's California development announcement comes just days after Jones publicized the company's most recent agreements in Virginia, Pennsylvania, Maryland and North Carolina, bringing the total of the company's signed U.S. territories to more than 100 since beginning its aggressive franchise growth strategy less than 90 days ago.

With nearly 900,000 small businesses throughout California, Bookkeeping Express offers a much-needed service to companies that are not equipped or do not wish to handle accounting responsibilities such as setting up charts of accounts and general ledgers, monthly data entry, processing and managing accounts payable and accounts receivable, producing monthly reports and tax reporting. Plus, Bookkeeping Express utilizes an Alternative Pricing Model that is based on the clients' needs instead of a one fits all, hourly billing approach.

Jones, who captained the 1981 Penn State University football team, then started and sold a thriving telecommunications company, and is now a restaurant franchise owner with multiple units, witnessed first hand how small businesses struggle with bookkeeping on their own. Often, they will use an impractical service provider. Jones jumped on the opportunity to grow the concept.

"The proven structure of our business model has been tested at our five corporate locations and comes with more than 20 years of expertise in the industry," Jones added. "Every Bookkeeping Express location is given marketing and operations support which far surpasses the options available to an independent provider, including telemarketing, publicity for grand opening support, and internet capabilities thru BKE Connect, to name a few."

As part of the Bookkeeping Express franchise model, all locations will offer the BKE Connect system, which allows businesses access to all bookkeeping files remotely through an outside server, as well as a dashboard that clearly and visually 'sums' up the business' operations for thorough analysis. Two options available to Bookkeeping Express investors include Master or Area Development territories that can be operated out of home-based or commercial space locations; per territory start-up fees run under $50,000.

About Bookkeeping Express

Bookkeeping Express, a national company focused on providing professional bookkeeping practices to small businesses, was founded in 1984 in California and grew to over 150 locations through licensing agreements. In 2007, Greg Jones, along with Bob Stocker and Merritt Green, purchased the company and launched the new business model in McLean, Virginia in January of 2008. Bookkeeping Express is currently registered to franchise in 41 states. For more information, please visit www.bookkeepingexpress.com or contact 877-525-5337.

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