T.G.I. Friday's(R) Restaurants 'Give Me More Stripes(R)' Guest Recognition Program's Membership Surpasses Half Million Mark

Value and Enhanced In-Restaurant Experience on the Menu for Friday's® Restaurants Best Guests

CARROLLTON, Texas, Oct. 29 // PRNewswire // -- T.G.I. Friday's restaurants (http://www.fridays.com/) today announced its Give Me More Stripes (http://www.givememorestripes.com/) guest recognition program, the only nationwide in-restaurant program of its kind, now exceeds half a million members.

"Over 500,000 of our best guests have spoken and we continue to listen," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's USA. "The response to the 'Give Me More Stripes' program has been nothing short of outstanding. We struck a nerve with the consumer by offering a value proposition and an enhanced in-restaurant experience."

In July, Friday's® restaurants formally launched the program, which continues to offer the following immediate perks:

  • Personalized & customized membership card
  • Free appetizer or dessert upon sign-up (up to $8 value)
  • One-time use jump-the-line-pass
  • $8 certificate for every $100 spent (excluding alcohol-only purchases)
  • Exclusive communication about specials and food/drink previews

Program members were also surprised in restaurant with complimentary members-only food such as chips and dip and hummus and chips. Earlier this month, members began receiving a free snack bag of Cheddar and Bacon Potato Skins chips during lunch.

According to a recent survey (1) conducted by Harris Interactive® on behalf of T.G.I. Friday's restaurants, nearly nine in ten (87%) of U.S. adults said they would find membership in a restaurant recognition or rewards program appealing. Of those adults, nearly eight in ten (79%) would find complimentary food/drink an appealing feature in a restaurant recognition and rewards program membership.

"We've taken the traditional loyalty program to a higher level by offering value and guest recognition," continued Jordan. "As our membership grows, 'Give Me More Stripes' will continue to evolve because T.G.I. Friday's will shape this special treatment program by listening to what our best guests want."

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of October 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 61 countries. For more information, visit http://www.fridays.com/.

(1) About the Survey

This Restaurant Loyalty Program study was conducted online within the United States by Harris Interactive on behalf of T.G.I. Friday's between April 10 and April 14, 2008 among 2,511 U.S. adults ages 18+. For complete methodology, including weighting variables, please contact Derek Farley, DFPR, for T.G.I. Friday's.

SOURCE: T.G.I. Friday's Restaurants



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