November 06, 2008 // Franchising.com // Oakville, ON - For millions of Canadians enjoying Tim Hortons coffee has become a daily ritual. A new website (everycup.ca) launched today by Tim Hortons celebrates what makes "Tims" so important; the customers.
The website (everycup.ca) captures the spirit of the connection Tim Hortons' customers feel to the Tim Hortons brand. The site allows people to upload videos, photos and share stories about Tim Hortons. Users will be able to rate stories, add comments and make their favourite images their desktop wallpaper.
Featured videos include the very first Tim Hortons commercial and interview with Tim Horton on Hockey Night in Canada talking about his budding donut and coffee business.
"We have received so many letters and photos over the years from our customers we wanted to create a place on the web to share them," said Bill Moir, Chief Marketing Officer, Tim Hortons. "From soldiers in Kandahar to Canadians living abroad, kids and parents, we are tremendously grateful to have a strong connection with our customers."
The website will be supported by TV and online advertising.
Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes coffee and donuts, premium coffees, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. More information about the Company is available at timhortons.com.