Burger King Corp. Gives Holiday Shoppers a Chance to Win a Wii(TM) System with the Purchase of a BK(R) Crown Card

Holiday Promotion Offers Affordable, Convenient Gifts for Busy Holiday Goers

Miami--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) announced today a holiday sweepstakes that encourages family-friendly competition by offering consumers a chance to win one of 500 Wii(TM) systems with the purchase of a BK(R) Crown Card.

Each BK(R) Crown Card purchased at participating BURGER KING(R) restaurants nationwide and online between Nov. 10, 2008 and Jan. 4, 2009, while supplies last, will come with a detachable instant-win sweepstakes game piece for an opportunity to win one of 500 Wii(TM) systems.(a) In addition, Wii(TM)-themed BK(R) Crown Cards, featuring one of four Nintendo characters, will be available at participating BURGER KING(R) restaurants and online while supplies last.

"The pressure's always on during the holidays to find the perfect gifts for family and friends without breaking the bank," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "Our BK(R) Crown Cards are ideal gifts, because they have broad appeal and offer the benefits of convenience and affordability. While people are trying to do more without spending more, the Wii(TM) promotion provides an added incentive that our guests can share with the whole family."

BK(R) Crown Cards can be purchased and reloaded at participating BURGER KING(R) restaurants across the country and online at www.bkcrowncard.com. Available in increments between $5 and $100, BK(R) Crown Cards work just like cash, but with the added convenience and security of a credit card along with no expiration date or maintenance fee.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

(a)No purchase necessary. Open to legal residents of the U.S., 18 and older. For complete Official Rules, visit a participating BURGER KING(R) restaurant or www.burgerking.com.

SOURCE: Burger King Corp.



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