CiCi's Pizza Waives Fee for Proven Franchisees Looking to Expand

Recognizing that its successful franchisees might need an extra hand to expand in a tough economy, CiCi's Pizza is waiving the franchise fee on sales of closed stores in viable locations

November 11, 2008 // // (Coppell, Texas) - CiCi's Pizza is offering its successful franchisees an economic incentive to expand during tight times by waiving the franchise fee it normally charges on sales of previously operating locations to existing franchisees. At least until the end of 2009, CiCi's will make it easier for franchisees, who have proven their abilities to operate according to CiCi's standards of quality food and superior service, to add stores without adding debt to their books.

"We recognize that many of our more successful franchisees may be deterred from expanding during the current economic climate," said Craig Moore, CiCi's Pizza president and CEO. "We don't believe an inability to obtain a loan during a time when credit markets are tighter than they've been in recent memory should deter an otherwise successful franchisee from building his or her business by buying and re-opening closed CiCi's stores in great locations."

CiCi's has already had active interest from some of its successful franchisees looking to expand by taking over closed stores in prime locations. Like other franchise companies, CiCi's is always looking for ways to attract new franchisees to its proven concept of the endless pizza, pasta and salad. At the same time, the company recognizes a real need to focus on rewarding its loyal franchisees by lending a helping hand as they work to succeed not only at building their own businesses but also at further strengthening and growing the CiCi's Pizza brand.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 30 states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi's as the top brand in the Italian restaurant franchise category., The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutionsmagazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005. For more information,



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