LAKE FOREST, Calif., Nov. 17 // PRNewswire // -- The Johnny Rockets Group, Inc. today announced the continuation of their partnership with dick clark productions to cater the 2008 American Music Awards After-Party, Sunday, November 23rd, at Nokia Theatre L.A. LIVE in Downtown Los Angeles.
"Music is an integral part of the Johnny Rockets experience and it's embedded in both our brand and our culture of good food and good times," said Lee Sanders, Johnny Rockets' President and CEO. "This is our second year in a row supporting this event and it is a tremendous way for our name and our food to stay top-of-mind with some of our most frequent guests ... the performers, presenters, nominees and winners attending the After-Party."
"Like Johnny Rockets, The American Music Awards are relevant to all ages and appeal to a wide range of music fans," said Orly Adelson, president of dcp. "It is fitting that these two iconic brands are joining together for this great annual event."
Johnny Rockets first opened on trendy Melrose Avenue in Los Angeles, in 1986, and immediately attracted a devoted Hollywood fan base of professional musicians, actors, comedians, athletes, television personalities and other artists who enjoyed the restaurant's lively service staff, simple all-American cuisine and timeless ambiance.
Added Sanders, "It's a fact that, even now, our servers regularly dance to hits of the last five decades throughout the day. They do this because the aspiring singers and dancers who worked in that very first restaurant held a captive Melrose audience through a large glass storefront. Entertainers through-and-through, they found a way to attract and entertain guests while making every dining experience a memorable one."
Combined with interactive jukeboxes on every table and bright, shiny decor, Johnny Rockets is an experiential restaurant that defines the meaning of Americana and proves that good times can still mean flavorful food, uplifting music and relaxed, casual fun.
Johnny Rockets and dick clark productions, inc., producers of the American Music Awards, are sister-companies that contribute to the powerhouse portfolio of RedZone Capital.
For more than 22 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 254 corporate and franchise-owned restaurants in 29 states and nine countries, including those found in Six Flags amusement parks, FedEx Field and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit johnnyrockets.com.
Founded in 1957, dick clark productions, inc. ("DCPI") is a leading independent producer of television programming. DCPI produces perennial hits such as Dick Clark'sNew Year's Rockin' Eve, the American Music Awards, the Golden Globe Awards and the Academy of Country Music Awards. DCPI also produces popular weekly television programming, including So You Think You Can Dance, and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of American Bandstand, among other things. For additional information, please visit http://www.dickclarkproductions.com.
In 1973 Dick Clark created The American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Nominees and winners are decided by national sales, radio play and by public voting. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry. The 2008 American Music Awards will be broadcast live from Los Angeles on ABC on November 23 at 8:00 pm EST.
SOURCE Johnny Rockets