Quiznos Refuses to Let Economic Uncertainty Deprive Customers of Prime Rib
Maker of the World's Tastiest Toasted Subs Takes a Stand on Behalf of Consumers and Launches Limited Time Offer $3.99 Prime Rib Rosemary Parmesan Sandwich
Denver--(BUSINESS WIRE)--While the economic uncertainty that faces the Country has forced consumers to cut back on luxuries, Quiznos, one of the nation's premiere quick service restaurants and pioneer of the toasted sandwich, happens to think that Prime Rib is one luxury that we shouldn't have to do without. For a limited time, beginning Monday, November 10, Quiznos throughout the country will offer a portion and a half of slow roasted prime rib, sliced thin and served on toasted rosemary parmesan bread, for only $3.99.
"The Prime Rib sandwich is one of our best selling because it tastes like steak but eats like a sandwich," said Zach Calkins, Chief Culinary Officer of Quiznos. "Prime Rib satisfies the craving that meat eaters have for real beef, but at a price point that is affordable for multiple occasions."
In addition, Quiznos is offering several other limited time offers to help customers stretch their dollars a little bit farther. Money-saving coupons can be found in newspaper inserts around the country. Customers can also sign up for the QClub by visiting www.quiznos.com to receive great coupons which currently include offers such as free chips and a drink with purchase of a salad or regular or large sandwich.
"These are unprecedented times for our customers and as a result, we are constantly looking for new and innovative ways to provide them with what they want—a great tasting, fresh sandwich experience—while making it easy to feel good about the value of the offer," said Dave Deno, CEO of Quiznos. "Prime rib is one of those items that many consumers remove from their consideration set during tougher times because they think it's not affordable. We want to put it back on their personal menu of options when they are considering what to eat for lunch or dinner and we think that an overstuffed sandwich at $3.99 offers a great value for a fantastic product."
Celebrating its 27th anniversary, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using only premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 5,000 franchise restaurants, Quiznos is one of the fastest growing quick service restaurant chains.
In December, the Quiznos management team was named the "Best New Class" by QSR Magazine. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units--five years in a row. Entrepreneur magazine in January, 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise and QSR magazine ranked the chain in its Top 50 Chains in August, 2005 as #3 by change in system-wide sales.
For further information, please visit www.quiznos.com