We Ski(TM) and Johnny Rockets - Two Hot Brands Come Together for One Cool Promotion
NAMCO BANDAI Games Partners with Johnny Rockets on 'Rock the Slopes!' Sweepstakes
LAKE FOREST, Calif., Nov. 20 // PRNewswire // -- The Johnny Rockets Group, Inc. today announced its agreement with NAMCO BANDAI Games America Inc., to help promote We Ski(TM) , the much lauded snow sports video game for Nintendo Wii(TM).
From November 24, 2008, through January 04, 2009, Johnny Rockets will execute a "Rock the Slopes" campaign, designed to create awareness for the We Ski video game through point-of-sale signage, dedicated space on the Johnny Rockets Web site, and limited radio and television advertising. The company will also host a sweepstakes, available through participating Johnny Rockets restaurants and at www.johnnyrockets.com. Grand prize for the sweepstakes includes cash and prizes designed to appeal to ski and video game enthusiasts alike.
"Strategically, this integrated promotion makes sense for both companies," said Tim Gorman, Johnny Rockets' Executive Director of National Marketing. "Both brands appeal to the same fun-loving clientele - those who seek fun, interactive entertainment in their lives. After all, playing We Ski isn't just playing a video game...and eating at Johnny Rockets isn't just eating at a restaurant."
Touting "good food and good times," the Johnny Rockets chain of restaurants is known as much for its dancing servers, twirled straws and smiling ketchup as it is for authentic all-American cuisine.
"Johnny Rockets is an experiential brand - and a leading-edge marketer - which we have found to complement our promotional strategies and is able to broaden our exposure among families and young adults," said Andrew Lelchuk, Executive Vice President of Marketing and Sales for NAMCO BANDAI Games America Inc. "Our goal with Johnny Rockets is to engage families in We Ski and in the fun our games deliver."
Johnny Rockets advertising agency of record is Northten, Inc., based in Lake Forest, CA.
We Ski is the most intuitive skiing game on the Wii, where players can step onto their Wii Balance Board(TM) or use the motion-based Wii Remote(TM) and Nunchuk(TM) to hit the slopes and execute wedge stops, shred slaloms or negotiate moguls. With more than 14 runs, We Ski can accommodate up to four players. For more information on We Ski, please visit: http://www.WeSkiPatrol.com.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises, including the PAC-MAN(R), SOULCALIBUR(R), Naruto(TM) and Tekken(R) brands. For more information about NAMCO BANDAI Games America Inc. and its products log-on to www.namcobandaigames.com.
We Ski(TM) &(C) 2008 NAMCO BANDAI Games Inc.
About Johnny Rockets
For more than 22 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 253 corporate and franchise-owned restaurants in 29 states and 10 countries, including those found in Six Flags amusement parks, FedEx Field and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. For more information about Johnny Rockets, go to www.johnnyrockets.com.