Greenville's Newest Zaxby's Hatches Monday, November 24

Fifth Greenville County Location in Two Years Opens; Underscores Chain's Continued Growth

November 24, 2008 // Franchising.com // Greenville, S.C. — District manager Jason Parsons will open the doors to Greenville's newest Zaxby's restaurant this Monday. Zaxby's, a Southeast favorite for chicken fingers and Buffalo wings, is located at 6169 White Horse Road, across from Wal-Mart, at the intersection of Highway 183. The restaurant will operate Monday through Thursday from 10:30 a.m. to 10 p.m., Friday through Saturday from 10:30 a.m. to 11 p.m. and Sunday from 11 a.m. to 10 p.m.

"We are excited to offer another convenient location for our Greenville neighbors," said Parsons, who now oversees operations of seven management-owned Zaxby's restaurants in South Carolina. "We have enjoyed a great relationship with our loyal customers here and look forward to continuing to be a good neighbor and business partner."

The new restaurant is one of the few Zaxby's to feature the company's new store design, which includes floor-to-ceiling brick walls, larger windows providing more natural light, modernized tables and booths, and a new color scheme, all complemented by an eclectic mix of photography and new signage. The 3,200-square-foot restaurant provides comfortable booths and tables, with a seating capacity of 72. Zaxby's also provides drive-thru services to meet the needs of customers on the go.

The new location is the 13th for Greenville County and the 69th for the state. Zaxby's footprint includes more than 455 locations in 11 states — Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.

An alternative to fast food, Zaxby's offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its hand-breaded Chicken Fingerz and Jumbo Buffalo Wings, smothered in a choice of eight sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers — Onion Rings, Tater Chips (home-style potato chips) and Spicy Fried Mushrooms, as well as a variety of Party Platterz perfect for any family gathering or special occasion.

Zaxby's also offers three salads, or Zalads: The House, The Blue and The Caesar. All are prepared at order, with grilled or fried chicken, three kinds of lettuce, shredded cheese, fresh veggies and juicy tomatoes.

Customers have a choice of buffaloed or blackened chicken when ordering The Blue. All of Zaxby's Zalads offer more chicken and unique ingredients, such as French-fried onions, and are larger than most salads offered elsewhere. Each Zalad is assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Zaxby's is a "quick-casual" restaurant chain headquartered in Athens, Ga. Zaxby's opened its first restaurant in Statesboro, Ga., in March 1990, and by July 2001 opened its 100th location in Jacksonville, Fla. Zaxby's celebrated its 200th restaurant opening in its hometown of Athens, Ga., in May 2004, and in December 2005 observed its 300th opening in Dallas, Ga. In October 2007 Zaxby's opened its 400th location in Macon, Ga.

About Zaxby's

Zaxby's founders Zach McLeroy and Tony Townley looked around their community and saw plenty of fast food or sit-down dining options, but felt something was missing. They decided to provide the most delicious chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere where food quality is of the utmost importance. In 1990, they opened the first Zaxby's in Statesboro, Ga. The concept, one of the early "quick-casual" restaurants, proved successful.

McLeroy and Townley opened four more restaurants, and in 1994, they began to franchise the brand. The food and service was so popular, the Athens, Ga.-based chain has boomed to more than 455 units in 11 states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina,

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