Everything's Coming Up Roses and Disco Balls for Jack
Jack in the Box® makes first appearance in annual Tournament of Roses® Parade; Disco-themed float will promote company's partnership with Big Brothers Big Sisters
December 08, 2008 // Franchising.com // San Diego, – For more than 100 years, spectators have lined the streets of Pasadena, Calif., on New Year's Day to "ooh" and "aah" at the fantastical floral floats of the annual Tournament of Roses Parade. But this year, Jack in the Box® restaurants will have parade watchers on their feet groovin' and shakin' with its disco-themed float – "Jack-O-licious."
Designed by Festival Artists Worldwide, the float – the first-ever sponsored by Jack in the Box – will feature a live band, flashing lights and a glittering disco ball atop giant platform shoes surrounded by more than 70 booty-shaking dancers. Riding on the float will be Jack, the quick-serve chain's witty spokesman and namesake, and representatives from Big Brothers Big Sisters, the company's primary charitable partner, including Paul Castillo, 2008 California and Orange County Big Brother of the Year. Joining them will be Jack in the Box employees, franchise operators and company executives.
"Participating in the parade is an amazing honor," said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. "It's a wonderful way to showcase our decade-long partnership with Big Brothers Big Sisters, which provides valuable mentoring relationships to children."
About Big Brothers Big Sisters
Big Brothers Big Sisters helps vulnerable children beat the odds. The movement relies on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. The service is proven to reduce children's risk of skipping school, behaving violently, using drugs and alcohol, and falling victim to other negative cycles. Big Brothers Big Sisters is relevant and there is an urgent demand for what the organization achieves. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can join the movement to change how children grow up in America by going to BigBrothersBigSisters.org.
About Jack in the Box
Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 450 restaurants in 41 states and the District of Columbia. For more information, visit www.jackinthebox.com.