Las Vegas, NV, --(PR.com)-- ActionCOACH Laurie McNaughton has added the executive coaching certification to his existing business coaching qualification. As a Business Coach, he has been helping the owners of small-to-medium sized businesses in successfully running and operating their businesses.
Seeing huge opportunities in the category of executive coaching, McNaughton has now added this dimension to his highly successful ActionCOACH business based in Edmonton, Alberta.
"It is difficult to stay on top of things and is always beneficial to have an outsider look at things because that can help the executive put together a plan for improvement - based on real information rather than one person's idea of what should be done," he said. "Today, huge corporations look at executive coaching as a necessity."
As an ActionCOACH, McNaughton has a deep understanding of the entrepreneurial mind-set and believes that applying this type of thinking to the leaders of large corporations can improve performance exponentially.
"To me it is about the idea of constant and never-ending improvement," he said. "Entrepreneurs have a strong desire to improve, to become better leaders, to find ways to improve business practices."
Based on his research in the Edmonton area, McNaughton has mapped out a plan to target certain types of organizations and sees opportunity for the category.
"We do not have a high level of head offices in Edmonton - at least for very large corporations," he said. "However, I see tremendous opportunity with banks and companies, which fit in the 20-100M range."
McNaughton believes that ActionCOACH is uniquely positioned as a leader in executive coaching.
"ActionCOACH brings a unique entrepreneurial and global perspective to executive coaching," he said. "With the size of the organization as well as the depth of the talent and knowledge base, ActionCOACH is well-positioned as a category leader."
ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 26 countries.