Saladworks Franchise in Delaware Offers Hope in Down Economy
Franchise Shatters Sales Records During Opening Week With "Turbo-Charged" Store Model
CONSHOHOCKEN, Pa., Dec. 18 // PRNewswire // -- At the Saladworks location in suburban Bear, Delaware, a ray of hope emerged this month amid the dark clouds of the nation's economic downturn.
University of Delaware graduate Josh Burton opened his second Saladworks franchise three weeks ago on Black Friday with concern about a global recession. The results of the opening were astonishing.
Sales at the store exceeded Burton's projections and shattered all expectations. "I doubled my projected first week sales...by the third day of being opened," he said. "To be able to post record sales figures in this economy is incredible. I anticipate even higher weekly numbers as catering and delivery sales climb."
Burton's store in Bear is the first to benefit from Saladworks' "turbo-charged" store design that includes new architecture, interior design, packaging and employee apparel.
"The new design has been a huge asset," said Burton. "Since I opened my doors for business, customers have been commenting on how much they love the new design. Bottle beverage and soup sales are soaring because of their strategic placement in the new design. The Saladworks team nailed it. I believe the key reason for my booming sales figures is the new look."
Both the Bear and Mount Laurel stores have garnered tremendous success with the "turbo-charged" design. This is evidenced by Burton's strong sales and opening day at Mount Laurel, which sold an unprecedented 2,026 salads in a single-day.
The Bear Saladworks opening had one of the highest first-week sales volumes of any location that opened in 2008 posting a 64% increase on this year's opening week average. "We believe our 'turbo-charged' new design along with Josh Burton's commitment to fanatical customer service, is the secret to delivering a fanatical customer experience," said CEO John Scardapane. "This leads to creating fans out of our customers, which in turn, leads to success."
Saladworks, the nation's first and largest fresh-tossed salad franchise concept has 102 franchise locations in nine states. In addition to the 102 stores, the chain currently has 194 units in development across the country. Saladworks locations offer a healthy menu of flavorful salads with signature dressings, as well as complimentary menu items.