Turn up, check in, switch off - Crowne Plaza hotels introduce alternative wake up call

December 19, 2008 // Franchising.com // Forget the wake up call, what today's stressed out business traveller needs is the "switch off call". Starting today (Thursday) at Crowne Plaza hotels up and down the country, guests will receive a phone call telling them it's time for bed.

Checking emails just before hitting the sack halts the production of sleep enhancing melatonin and has the same effect as drinking a double espresso at bedtime, according to research from Crowne Plaza released earlier this year.

At check in guests will be asked if they want a "switch off call" and at what time. When the time comes, the guests will get a call telling them to down tools and relax before turning in for the night. Guests will also be offered a fresh mint or ginger tea to follow their "switch off call". These teas have been selected for their calming properties.

As a result of increasing work and financial pressures, today's Brits in business are losing on average one night's sleep a week.

Paul Brackley, general manager, Crowne Plaza London the City, said:

"Most of our guests are frequent business travellers who work long hours and find it impossible to switch off at the end of the day. When people travel on business they feel under pressure to work even longer hours than normal. The "switch off call" is our way of telling guests enough is enough and suggesting it's time they go to bed."

Worryingly, 62 per cent of business travellers have taken their BlackBerry to bed in case an important work email comes through during the night, while a quarter admitted to sleeping with their BlackBerry every night, according to research from Crowne Plaza.

The "switch off call" is currently being trialled at a number of Crowne Plaza hotels in the UK across the next three months. If the service is popular it could be introduced at 331 Crowne Plaza hotels across the world.

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 40 million members worldwide.

IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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