NexCen Brands Announces Expansion of Marble Slab Creamery into St. Lucia

NexCen Brands Announces Expansion of Marble Slab Creamery into St. Lucia

NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (NASDAQ: NEXC) today announced the signing of a master franchise agreement for the expansion of Marble Slab Creamery® franchised stores into St. Lucia, an Eastern Caribbean island. This agreement, together with the development agreements previously announced this quarter for 35 Marble Slab Creamery franchised stores to be opened in Mexico, 40 stores in United Kingdom and five stores in Lebanon, further extends the Marble Slab Creamery brand to international markets.

There are currently 57 Marble Slab Creamery franchised stores in five international markets including the United Arab Emirates, Kuwait, Bahrain, Canada and Lebanon. Marble Slab Creamery franchised stores also are under development in Oman, United Kingdom, Korea and Mexico.

"This new development agreement for Marble Slab Creamery demonstrates our continued success in expanding the international presence of our franchised brands," stated Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc.

Chris Dull, President of NexCen Franchise Management, the franchising subsidiary of NexCen Brands stated, "We believe the Marble Slab Creamery system, with its offerings of premium, gourmet ice cream and high quality treats, has wide consumer appeal both domestically and internationally. We look forward to working with the master developer to introduce Marble Slab Creamery to St. Lucia."

About NexCen Brands

NexCen manages global brands, generating revenue through franchising and licensing. The Company currently owns seven franchised brands. Two sell retail footwear and accessories (The Athlete's Foot and Shoebox New York), and five are quick service restaurants (Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker, and Great American Cookies). We also currently own and license the Bill Blass consumer products brand.

Marble Slab Creamery

Marble Slab Creamery, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab's ice cream is made on location using ingredients from around the world and fresh dairy products from local farms. Marble Slab's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab has an international presence with more than 375 locations in the United States, Canada, Bahrain, Kuwait and the United Arab Emirates.

Forward-Looking Statement Disclosure

This press release contains "forward−looking statements," as such term is used in the Securities Exchange Act of 1934, as amended. Such forward−looking statements include those regarding expected cost savings, expectations for the future performance of our brands or expectations regarding the impact of recent developments on our business. When used herein, the words "anticipate," "believe," "estimate," "intend," "may," "will," "expect" and similar expressions as they relate to the Company or its management are intended to identify such forward−looking statements. Forward−looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties. They are not guarantees of future performance or results. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward−looking statements. Factors that could cause or contribute to such differences include: (1) international development agreements may not result in the actual opening of the stores provided for under those agreements, which could negatively impact anticipated franchise fees, store opening fees and monthly royalty payments over the life of the agreements; (2) economic conditions may deteriorate in international and domestic markets, which could negatively impact the sale or operations of new and existing franchise stores; (3) we depend on the success of our franchisees to develop and grow our franchise systems both domestically and internationally; (4) we and/or our franchisees may not be successful in operating or expanding our brands or integrating them into an efficient overall business strategy, (5) our marketing, licensing and franchising concepts and programs may not result in increased revenues, expansion of our franchise network or increased value for our trademarks and franchised brands, (6) other factors discussed in our filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward−looking statements, whether as a result of new information, future events or otherwise.

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