New Custom-home Builder Remains Optimistic
Company Added
Company Removed
Apply to Request List

New Custom-home Builder Remains Optimistic

The real estate market has imploded, causing local home prices to plunge.

January 07, 2009 // Franchising.com // But Kingsburg resident Mona Kreiter isn't discouraged about her custom-home building business. Although she expects the number of customers to decrease by 70 percent compared to the boom years, she's hopeful that her newly opened franchise of G.J. Gardner in Hanford will pick up once the economy revives.

"Now it's a good opportunity for us to find our niche in the community and get to know people," she said of her business, which she operates with her husband.

The business, located at 322 Irwin St., opened on Dec. 11. It should survive in the midst of what she says is a housing market that's "bottomed out."

"Now there's nowhere in the housing market to go but up," Kreiter said.

That's because "it doesn't cost an arm and a leg to buy a home anymore," she said. "Prices of lots that were in the six figures are now in the five figures."

The result is she expects more and more people to buy homes, especially considering that interest rates are at historic lows and building materials have deflated in price.

"We've lowered our margins to build an actual home," she said.

The cost to build a G.J. Gardner home starts at $67 per square foot. The average price of the builder's home in 2008 was $225,000.

The business joins several other major tract-home builders who have offices in town.

She said she expects customers to flock to her business even in down times because custom homes are a rarity these days when tract homes rim the outskirts of Hanford and Lemoore.

While customers can choose between, say, several models and designs from large home builders, at G.J. Gardner in Hanford, they can choose from an endless number of designs.

"You mean I can pick anything?" customers often will ask Kreiter.

Her company walks clients through the process of building a home from scratch, from financing to designing the home to picking out the color of counter tops to choosing the carpet.

"We want customers' personalities in their homes," Kreiter said.

At the end, a home consultant walks through the built home, looking for imperfections and gets them fixed.

"We're confident we're presenting our customers with a high-quality home," said Lysha Payseno, a home consultant for G.J. Gardner in Hanford. "We want to make sure we hand over a product that speaks loud for G.J. Gardner."

The quality has inspired customers to say good things about the company.

Indeed, more than 90 percent of the customers at her business are referrals, according to Kreiter, who also has an outlet in Fresno of the same name.

"The highest form of a complement is a referral," Payseno said.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Brooklyn Fitboxing
Brooklyn Fitboxing is a fun and effective training experience, where music, fitness, and technology converge to unleash healthy and engaging...
Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.