Starwood Preferred Guest(R) Rewards Travelers "Night After Night"

Guests Have Unlimited Opportunity to Earn 500 Bonus Points per Night and 5,000 Bonus Points Every 10th Night at More Than 890 Hotels Worldwide

January 07, 2009 // Franchising.com // White Plains, N.Y., – To kick-off its 10th anniversary celebration, Starwood Preferred Guest® today announces the launch of a rich, new promotion that rewards members with 10,000 bonus Starpoints® for every 10 nights stayed now through April 30, 2009.

Developed in direct response to member feedback, the "Night After Night" promotion heralds the return of the wildly popular reward of 500 bonus points per night. But the nightly rewards are now richer than ever with the addition of 5,000 bonus points for every 10th night stayed. Both new and established SPG members have an opportunity to earn unlimited bonus points during this period and can begin accruing immediately by registering at www.spg.com/nights.

SPG Starpoints can be redeemed for free nights at more than 890 participating hotels and resorts worldwide and Award Flights on hundreds of domestic and international airlines – all with no blackouts. Free Night Awards begin at just 2,000 Starpoints, which means after 10 nights under the "Night After Night" promotion, guests will have earned five Free Weekend Nights.

Starpoints can also be redeemed for gift certificates from SPG's retail partners at www.spg.com/redeem. And through SPG Moments, members can use their points to escape to the extraordinary. The online auction enables members to bid on once-in-a-lifetime experiences, like receiving the VIP treatment at red carpet Hollywood movie premieres, championship sporting events and the year's hottest concerts. A full list of current experiences for auction can be accessed at www.spg.com/moments.

With SPG Flights, the groundbreaking new program launched in September, members can redeem Starpoints to cover the entire cost of flights. By booking air travel at www.spg.com/flights, members can search for and select their preferred flight and class of service, and even earn airline miles. SPG Flights allows member to book flights with No Blackouts and includes taxes and booking fees in the price of the flight.

Designed as the simplest, most flexible and rewarding program of its kind, SPG launched in 1999 as the first hotel loyalty program to offer members no blackouts when redeeming points. Giving millions of members unprecedented access to more upscale and luxury hotels in more countries than any of its competitors, SPG has captivated travelers and generated loyalty through rich rewards, outstanding member recognition and distinctive redemption options. SPG is also the winner of more Freddie Awards than any other loyalty program.

In addition to hotel stays, everyone can earn Starpoints by using the Starwood Preferred Guest credit card by American Express which gives new members 10,000 Starpoints with the first purchase and has no annual fee for the first year. Also, up to 20,000 Starpoints per calendar year can be purchased by going to www.spg.com and there is no Starpoints expiration date for active members.

About Starwood Preferred Guest:

The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/flights, thelobby.com, SPG Check-In, and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at more than 890 properties, no blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood.

About Starwood Hotels & Resorts Worldwide, Inc.:

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

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