Miami--(BUSINESS WIRE)--In true HAVE IT YOUR WAY(R) spirit, Burger King Corp. (NYSE:BKC) is rewarding guests who use their Visa cards with chances to win the ultimate customizable prize - a $1,000 Amazon.com Gift Card or $1,000 Amazon.ca Gift Certificate. Whether it's a book or flat-screen television, winners will have the opportunity to choose their own Amazon.com or Amazon.ca items when they use their prize. Between Jan. 5 and March 4, 2009, when guests at participating BURGER KING(R) restaurants in the United States and Canada use their Visa card in the restaurant, they will be automatically entered for a chance to win one of 50 $1,000 Amazon.com Gift Cards or Amazon.ca Gift Certificates.
"This sweepstakes exemplifies personalization and choice, which are key components of the BURGER KING(R) brand promise," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "We're always looking for new ways to bring our HAVE IT YOUR WAY(R) philosophy to life for our guests. This sweepstakes offering an Amazon Gift Card prize embodies that goal."
No purchase or obligation necessary to enter or win. The promotion will be supported with in-restaurant merchandising, local media promotions, and online presence at www.bk.com/visa. For official rules, including details on non-purchase entries, please visit a participating BURGER KING(R) restaurant or www.bk.com/visa. Neither Amazon.com nor Amazon.ca are sponsors of this promotion.
The BURGER KING(R) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
Source: Burger King Corp.