"New Lower Prices Every Day" Hallmark of New National Campaign for Quiznos(R)
Toasted Sub Pioneer Lowers Prices across Most Menu Items and Unveils Menu Design Evolution in Stores across the Country
Denver--(BUSINESS WIRE)--Quiznos, one of the nation's premiere quick service restaurant chains and pioneer of the toasted sandwich, launched a new ad campaign on Sunday, January 11, touting lower prices including 20 subs that are now under $5. The ads, which will air nationally for several weeks, feature three chefs interviewing customers in a live "man on the street" format. In one ad, the interviews deliver real reactions from consumers when they are told that the sandwich they are eating can be purchased at Quiznos for under $5. The ads were developed to underscore the fact that while Quiznos has long been known for quality, that same quality can now be purchased for a lower price.
"Consumers view Quiznos as a quality product and a 'step up' from many other quick service offerings, but we also know that many made the assumption that a better product meant a higher price," said Dave Deno, CEO of Quiznos. "The dramatic changes we are making to our pricing and menu reflect what Quiznos has always stood for — simply a better sandwich — but we are also trying to communicate in a more direct fashion that consumers don't have to sacrifice quality for price any longer."
The price reductions, which span over 37 of Quiznos' most popular sandwiches, entrees and other items, will be reflected on new in-store menu boards. The new menu boards are easier to read and are divided into four core categories: signature, premium, every day value and flatbread salads. Each category offers a single price point for each size, and a simple option to create a cost-effective combo meal. The new layout is designed to highlight the new prices and the improved price/quality value equation.
"The redesigned menu and lower prices tested extremely well for us, which gave us the confidence to create a new public dialogue for Quiznos that would allow us to compete on our terms, meaning quality, while still offering a price benefit to consumers seeking a premium product," added Rebecca Steinfort, Executive Vice President of Marketing for Quiznos.
Celebrating its 27th anniversary, Denver-based Quiznos is an international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads in over 5,000 franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units - five years in a row. Entrepreneur magazine in January 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise and QSR magazine ranked the chain in its Top 50 Chains in August 2005 as #3 by change in system-wide sales.