Pizza Hut(R) Debuts Menu-Wide Transition to All-Natural Ingredients

DALLAS, Jan. 12 // PRNewswire // -- In a category-leading move, Pizza Hut is launching the first stage in a menu-wide transition to pizzas made entirely from natural ingredients, available nationally beginning January 11, 2009. The new pizzas will provide customers the opportunity to enjoy Pizza Hut pizza free from artificial preservatives, colors and flavors.

"All pizzas are not equal ... at least not anymore," said Scott Bergren, Pizza Hut President. "With the availability of real, all-natural ingredients, Pizza Hut is redefining quality in the pizza category. We've always been known for our great tasting pizzas and adding all-natural ingredients takes our commitment one step further."

Consumers Want All-Natural Foods

In Pizza Hut's own research 73% of those tested agreed that foods that are natural have flavor the way it was meant to taste. While testing the product, Customers showed a strong preference toward all-natural ingredients in the markets where The Natural was unveiled earlier this year. As consumer tastes continue to crave natural foods, Pizza Hut is giving people what they want -- real, honest ingredients.

Real Taste Initiative

Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavors or preservatives; and 100% real beef with no fillers. Pizza Hut customers will notice the company's commitment to real taste with a new signature red Pizza Hut pizza box made from 40% recycled materials that will debut across the country today.

Accessible Price

For fans of Pizza Hut's traditional pizzas, including Hand-Tossed Style, Thin 'N Crispy and Pan Pizza, now is the time for customers to enjoy all-natural ingredients in their pizzas at an affordable price. Beginning January 11, a one-topping medium pizza on Hand-Tossed Style crust is just $9.99. For more information visit http://www.pizzahut.com/real.

Natural Inspiration

Pizza Hut's migration toward real ingredients began in 2008 when it introduced The Natural(TM), a pizza with all-natural ingredients, for a limited time in select markets. The test of The Natural was so successful that the company decided to extend The Natural's premise across its entire pizza line. The Natural features a flavorful multi-grain crust with eight grams of whole grains per slice, and is topped with an all-natural sauce made from vine-ripened tomatoes and all-natural mozzarella cheese.

The Natural will be available nationwide beginning December 28. The pizza's new natural toppings include sliced Rustica Sausage, pepperoni, marinated sliced Roma tomatoes, and fire-roasted red peppers. You also can get your pizza topped with a number of traditional toppings that are already natural, such as green peppers, red onions, sliced mushrooms and pineapple.

The Natural pizza has earned the seal of approval from the Whole Grains Council. The multigrain crust of The Natural has 8g of whole grain per slice, making each two-slice serving an excellent source of whole grains. According to research recently published by the NPD Group, 64% of Americans want more whole grains in their diet. A one-topping medium The Natural pizza is $9.99. The Natural Rustica recipe, which includes sliced all-natural Rustica sausage, fire roasted red peppers and marinated Roma tomatoes is $11.99.

About Pizza Hut

As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category.

SOURCE Pizza Hut

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