Nation's #1 Latino Pizza Brand Sees Accelerated Sales Entering 2009
DALLAS, Jan. 12 // PRNewswire // -- Pizza Patron, the premier Latino pizza brand, avoided the sales downturn that plagued most of the restaurant industry during the fourth quarter of 2008. The chain saw comparable-store sales leap 3.29% among its franchised units which exceeded expectations for the final quarter of 2008.
The company attributed the success to a combination of its Latino brand focus, strong marketing, and unparalleled everyday food values.
"We worked very proactively over the past year to stabilize and lower operating costs for our franchise partners," said Andrew Gamm, director of Brand Development for Pizza Patron. "At the same time, we were able to create a number of new value options for customers without compromising the quality of our food, or raising retail prices."
Company officials say the brand is well-positioned for strong growth over the next couple of years despite an economic environment that shows no immediate signs of improvement. Restructured supplier contracts, new store designs with reduced construction costs, and more favorable real estate and lease trends are expected to drive expansion in 2009.
"We understand that our industry has a 'what have you done for me lately?' mentality at times," said Antonio Swad, founder of Pizza Patron Inc. "Well, lately we have been working hard, refining our business model and most of all serving our communities. The result has been favorable and the numbers are shouting it."
Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.
Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 84 locations in six states, with more than 40 additional stores under development. Pizza Patron features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patron has expanded its menu to include new items such as Patron Dippers(TM), Fiesta Wings(TM), BreadStix(TM), QuesoStix(TM) and ChurroStix(TM). Additionally, they successfully rolled-out their LISTA-NOW READY(TM) pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO(TM) (airports/malls), TIENDITA(TM) (portable mini-store extension) and their QSP(TM) (Quick Service Pizza) concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100% mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA(TM). An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.
SOURCE Pizza Patron