January 13, 2009 // Franchising.com // New York, — Zenith Media USA, a Publicis Groupe-owned communications planning and buying agency, today announced it has been named media planning and buying agency of record for Jenny Craig, Inc., one of the nation's leading authorities on weight management.
The Jenny Craig Program is an integrated Food/Body/Mind solution that helps clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living. Jenny Craig's personalized YourStyle® Profile identifies clients' individual Eating Styles, Activity Stages and Weight Loss Mindsets, allowing consultants to customize the program to fit clients' unique needs and lifestyles. In 2006, Jenny Craig was acquired by Nestlé and is part of the Nestlé Nutrition line of brands.
"Jenny Craig is a dynamic, marketing driven organization," said Tim Jones, CEO, ZenithOptimedia. "With their ROI-centric approach and focus on innovation, we feel that our relationship is a great fit."
"We are aligning our assignments with the rest of our parent company, Nestlé, to take advantage of buying scale media cost efficiencies," said Scott Parker, V.P. Marketing and New Business Development, Jenny Craig. "This transition offers Jenny Craig a great opportunity to maximize our marketing budget reach and tap into markets that we have previously not had the chance to fully engage."
The Jenny Craig appointment follows a number of Zenith recent client additions, including LongHorn Steakhouse and The Capital Grille, Ubisoft, Harrah's Entertainment, Emirates and NuvaRing.
Zenith Media USA, known as "The ROI Agency", is a leading media services agency in the US. According to RECMA, Zenith is the fastest-growing top 10 agency in the US over the past 7 years. Owned by Publicis Groupe S.A., it is part of ZenithOptimedia Group which operates 215 offices across 72 countries.
Zenith Media USA is committed to delivering to clients the best possible return on advertising investment.
Zenith clients include General Mills, Hewlett-Packard, JPMorgan Chase, L'Oréal, Nestlé, Schering-Plough, Toyota, Twentieth Century Fox and Verizon.