First Watch To Open In Palm Harbor This Fall

New Daytime Café in Palm Harbor Marks First Watch's Sixth Tampa Bay Area Restaurant

January 14, 2009 // // Bradenton, Fla. – First Watch, Tampa's choice for "Best Breakfast," as voted on by the readers of Creative Loafing, announced today that it will open a new restaurant at the Alderman Plaza Shopping Center at the Southwest Corner of US 19 and Alderman Road in Palm Harbor. First Watch is the nation's fastest-growing daytime-only restaurant concept, and the new Palm Harbor restaurant will be the company's 26th in the state of Florida and sixth in the Tampa Bay region.

Construction on the restaurant, which will be approximately 3,600-square-feet and will seat 120 patrons, is expected to begin immediately, with a projected opening this Fall.

"We are pleased to expand our presence in the market and bring our unique Breakfast, Brunch and Lunch offerings to the residents of Palm Harbor and the greater Tampa Bay area." said Chris Tomasso, Chief Marketing Officer of First Watch Restaurants, Inc. "The revitalization of Alderman Plaza will transform it into a vibrant shopping center with tremendous visibility and easy access from US 19."

First Watch opened its first Florida restaurant in September of 1986 in South Sarasota. Today, the company currently operates five restaurants in the Tampa Bay market including:

  • Countryside - Clearwater
  • North Dale Mabry – Tampa
  • Tampa Street - Downtown Tampa
  • Fowler Avenue - Tampa
  • Wesley Chapel – New Tampa

About First Watch Restaurants, Inc.

Celebrating its 25th Anniversary, First Watch was founded in 1983 on the simple concept of putting customers first and is now one of the largest, privately owned, daytime-only restaurant companies in the United States. Headquartered in Bradenton, Fla., First Watch has set the standard for quality daytime dining since its inception 25 years ago. The company recently announced expansion plans that include selling multi-unit franchises in 35 states.

First Watch offers something for everyone from traditional breakfast, brunch and lunch favorites to its signature freshly prepared-to-order specialty items such as Crepeggs™ and the popular Chickichanga®. First Watch is the frequent recipient of "Best of" accolades in cities where it operates. The company currently operates 77 restaurants in 11 states. Each new restaurant creates between 25 and 30 jobs, and First Watch currently employs approximately 2,000 people.



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