Queen Latifah to continue her role as Jenny Craig Ambassador
Grammy winner and Oscar nominated actress reaches goal and inspires millions
January 16, 2009 // Franchising.com // Carlsbad, Calif. — Jenny Craig Inc., one of the nation's leading authorities on weight management, announced today that Queen Latifah will continue as a celebrity spokesperson for 2009. The Grammy award winner and Oscar-nominated actress will continue to serve as an ambassador for the brand, playing an active role with the online community and other marketing-related programs.
In 2008, Queen Latifah helped convey Jenny Craig's core message of weight-loss and the impact it has on one's health. Having lost her great-grandmother to type II diabetes, she understands the impact of illnesses related to weight. By successfully losing 20 pounds and dropping 20 cholesterol points through the Jenny Craig program, she demonstrated that making small lifestyle changes, along with diet and exercise, can reduce the risk of obesity-related illnesses, like diabetes, high cholesterol and heart disease.
"We are proud of Queen Latifah's achievements and are excited to continue the relationship," said Scott Parker, Vice President of Marketing for Jenny Craig. "Queen Latifah embodies the healthy lifestyle principles and character that Jenny Craig stands for and we look forward to another great year."
Satisfied with her current weight through proper nutrition and fitness, Latifah will continue on the Jenny Craig Maintenance program while encouraging others to join in her mission to live a healthy lifestyle.
About Jenny Craig
Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny's Cuisine™ menu items, Jenny Craig's program is available in-centre and our at-home program, Jenny Direct®.
Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestle, is one of the world's largest weight management companies, with approximately 650 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.