Happi House Restaurants Fight Tough Economy with Introduction of New Snack Meals

Bay Area Asian fast casual chain enjoys sales growth in a bad economy; credited to the introduction of new lower-priced snack foods.

San Jose, CA, --(PR.com)-- Despite a shaky economy seeing more and more people to scale back on restaurant dining, the Happi House Asian fast casual restaurant chain is touting a 7% sales increase after introducing a variety of new menu items, including several new snack foods.

"We understand that our Guests are watching every penny and looking for the best value for their dining dollar," said Kevyn Johnston, Director of Marketing, "So we went to work revamping our menu by adding several lower priced, but delicious, new items." Happi House started adding snack items last year with the introduction of the $1.79 Happi Wrap, the Company's very popular tempura chicken snacker. Now the chain's menu includes Firecracker Wings, a plate of spicy teriyaki hot wings under $5, fresh Fried Zucchini, a hand-battered snack plate served with Ranch dipping sauce less than $4, and two hearty teriyaki noodle bowls with a menu price around $4.

"We've witnessed tremendous growth in our snack item and appetizer sales since the economy has tightened," said Joshua Richman, CEO, "I think our Guests are watching what they spend, but they still have to eat, and we want to feed them." Richman credits the chain's promotion of value-priced snack items and combo meals with helping to boost its sales nearly 7%, but says new products must first satisfy the customer. "Our Guests still demand quality snacks and meals that are unique and taste great, no matter what the price is," continued Richman, "for a new product to actually improve sales, it has to exceed our Guests' expectations and be something they cant get at another restaurant."

For the first time in more than a dozen years, the Happi House chain is preparing to award new franchises. The chain has been making steady revisions and improvements as it readies its system for expansion, including a new décor package, a renewed service program, and several menu changes. "Staying current is vital to any brand's success," said Johnston, "I think we're proving that even an established brand like Happi House can benefit from change, especially when times are tough."

About Happi House Restaurants:

Established in 1975, Happi House is the original quick service California teriyaki restaurant serving the San Francisco Bay Area. The first Happi House location opened in San Jose's Japantown as a result of tremendous demand from the local community for a comfortable, value-oriented neighborhood restaurant. Its model integrates fresh California style teriyaki cuisine with a streamlined cooking system producing top quality products, speed of service, and cost efficiencies. Happi House Restaurants, Inc. currently owns and operates fast-casual Happi House restaurants throughout the San Francisco Bay Area and plans to open several more company owned and franchise locations during the next year.


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