Phylicia Rashad Selected as New Spokesperson for Jenny Craig
Beloved Actress Announces a 16 Pound Weight Loss in First Seven Weeks on Jenny Craig*
January 28, 2009 // Franchising.com // Carlsbad, Calif. — Jenny Craig, Inc, one of the nation's leading authorities on weight management, hosted a press conference today in Los Angeles to announce Phylicia Rashad as the newest Jenny Craig celebrity client and spokesperson. The award-winning actress emphasized the importance of life balance and is looking forward to sharing her journey in hopes of inspiring others.
"For me, this was not about going on a diet; this was about a change for life. Thanks to the personalized program and the support of my consultant, Jenny Craig has tailored a program to fit my life without deprivation," said Rashad. "This whole journey I am taking is about life balance. I want to embrace life. I want to be light on my feet, literally, and I'm excited to be a role model for others who are ready to take the next step."
Following in the footsteps of successful Jenny Craig spokespeople like Valerie Bertinelli and Queen Latifah, Rashad will appear in Jenny Craig's newest advertising campaign that launches on January 26, 2009.
"We are thrilled to have Phylicia join the Jenny Craig family," said Scott Parker, Vice President of Marketing for Jenny Craig. "Phylicia is extremely motivated and will deliver a very positive message to those looking to start their own journey."
As part of the announcement, Rashad unveiled a year-long consumer program called The Jenny Craig Great Take Off which urges Jenny Craig clients to submit videos to www.JennyCraig.com/GreatTakeOff detailing their dream. Video submissions will be accepted from February 1 — April 30, 2009 with six grand prize winners being awarded throughout the year.
*Results not typical
About Jenny Craig
Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny's Cuisine™ menu items, Jenny Craig's program is available in-centre and our at-home program, Jenny Direct®.
Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestle, is one of the world's largest weight management companies, with approximately 650 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.