January 29, 2009 // Franchising.com // (LARGO, FL,) – Greg Bicket has been named President of Cox Target Media, provider of the familiar blue Valpak savings envelope. Bicket has served as interim president since November 2008.
"Greg's leadership success with Cox Communications demonstrates his proven ability to develop and expand organizations," said John Dyer, executive vice president and CFO of parent company Cox Enterprises, Inc. "He has the experience, leadership and vision to guide Valpak through the challenging economy and emerge as a larger, stronger, growing business."
Valpak has been a leader in the direct marketing industry for 40 years and delivers monthly values to millions of consumers through Valpak direct mail and Valpak.com, one of the largest local savings sites on the Web.
"Coupons are more relevant than ever before," said Bicket. "People are searching for ways to save money on products and services, and businesses are looking for cost-effective, measurable media to attract customers. That's exactly what Valpak does best - connect advertisers and consumers so everyone wins. There couldn't be a better time to be in Valpak."
Bicket has 29 years experience in media. Prior to joining Valpak, Bicket served as senior vice president and region manager for Cox Communications' New Orleans metro cable system where he successfully guided the transformation into a multi-service broadband telecommunications provider of digital telephone, high-speed internet and advanced video services following the devastation of hurricane Katrina.
Valpak® is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. Valpak distributes some 20 billion offers inserted in more than 521 million envelopes. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.