Burger King Corp.'s FLAME(TM) Body Spray Returns after Selling Like Wildfire

Flame-Broiled Scent Rekindles the Love for Valentine's Day

Miami--(BUSINESS WIRE)-- Back by popular demand, Burger King Corp.'s (NYSE:BKC) FLAME™ body spray will be available once again beginning Feb. 2, just in time for the most sizzling day of the year – Valentine's Day. Featuring the scent of seduction with the hint of flame-broiled meat, FLAME™ became one of the hottest stocking stuffers of the holiday season, selling out in just three days after its December debut.

"People simply couldn't get enough of FLAME™ -- even paying more than $100 for it on eBay," said Brian Gies, vice president of marketing impact, Burger King Corp. "Valentine's Day presented the perfect opportunity to reintroduce the scent and give those who missed out in December the chance to channel the charms of the King."

FLAME™ will be available at select Ricky's retailers in-store or online for a suggested retail price of $3.99. Visit www.firemeetsdesire.com for more details and purchasing information.

About Burger King Corporation

The BURGER KING® system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.

Source: Burger King Corp.


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