Great American Cookies Introduces "Cookie Cake Creator"

Inventors of the original Cookie Cake launch innovative new Facebook application

February 09, 2009 // Franchising.com // Atlanta -- As social networking sites continue to reinvent how people around the globe meet and communicate, iconic brand Great American Cookies has created a new way for friends a world apart to share an electronic message through a virtual version of one company's signature Cookie Cakes. Thanks to the just-launched "Cookie Cake Creator" application on Facebook (www.facebook.com), users can create a one-of-a-kind digital Cookie Cake, customized with frosted artwork and text, and send it to as many online friends as they like.

"Great American Cookies' Cookie Cakes have helped guests celebrate special days and events for more than three decades," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "Our new Facebook application is simply a new way for people to share a moment of joy with a customized digital Cookie Cake."

Facebook users can access the new Cookie Cake Creator application by visiting http://apps.facebook.com/american_cookie/ or by clicking on the Cookie Creator icon on Great American Cookies' Facebook fan page.

The Cookie Cake Creator application is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands, Inc. and is a follow-up component to Great American Cookies' Facebook fan page, which launched in 2008.

About Great American Cookies

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is also known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

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