Bishops Barbershop Keeps Customers Coming Back

Eight Years and Six Locations Later, Original Clients Still Loyal

PORTLAND, Ore., – Bishops Barbershop, cuts and colors for men and women, has built a loyal customer following over eight years and six locations. Leo Rivera, founder, president and CEO, opened his first Bishops in August of 2001 at 3742 SE Hawthorne Blvd., and the newest Bishops opened in the Pearl District in September of 2008.

Rivera started Bishops to appeal to Generations X, Y and Z, filling the niche between national haircut chains, mom-and-pop barbershops and high-end salons, by offering full-service salon quality at affordable prices in a fun, casual environment that features posters and edgy artwork on the walls, music that is a mix of new and favorite tunes, trend-setting stylists, and a free bottle of cold Miller High Life to customers 21 and older.

"Getting a good haircut or other service from Bishops is absolutely a given," Rivera says. "What makes customers come back is the relationships the stylists develop with them. Bishops is more than just a place to get a haircut; it's a lifestyle."

Faithful patrons include Dylan Moxness, management consultant; John Mitchell, veterinarian; Julie Salas, social worker; and Kevin Raiton, construction manager. They say that Bishops' quality, convenience, value and atmosphere are what keep them coming back.

"I've been going to Bishops since they opened on Hawthorne, and my local shop is up on Alberta," said Moxness. "One of the main things I like about Bishops is the consistency of the haircuts I get. I'm a pretty conservative guy - no Mohawk, no Flock of Seagulls 'do - but I get treated well, and get the haircut I ask for every time, even though my stylist may look like a member of Motley Crue circa '88."

"Bishops has been my neighborhood barbershop since it opened on Hawthorne, and as I moved, it moved with me," Mitchell said. "Seriously, Bishops opened in the best Portland neighborhoods. I now enjoy services at the newest location in the Pearl. I come back again and again for the great customer service and attention to detail."

"Since Bishops opened on Hawthorne, I've come back year after year because of the convenient walk-in policy, great haircuts and atmosphere," Salas said.

"I'm busy and have to work all over Portland, so not having to make an appointment and the different locations make it convenient as well as affordable, and has made me a loyal Bishops customer," Raiton said.

Rivera is building on his local success by offering franchise opportunities throughout the U.S. and Canada.

"Even in a down economy, people are still investing in their appearance, making hair care a $55 billion, recession-resistant industry," Rivera said. "Many entrepreneurs want to be part of the Bishops concept right now, and franchising is the most effective way to offer them the opportunity to do that."

About Bishops

Leo Rivera opened his first Bishops Barbershop in Portland, Oregon in 2001 as an alternative to national haircut chains, traditional barbershops and high-end salons, and today there are six locations throughout the city. A new kind of neighborhood barbershop for Generations X, Y and Z, Bishops is known for its convenient, walk-in only policy, trend-setting hair stylists, edgy music, unrestricted fashion and support of local artists. Bishops delivers full-service salon cuts and colors for men and women at affordable prices in a fun, casual atmosphere. Franchise opportunities are available now.



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