Hardee's(R) Teams Up with Tar Heels Athletics and Donates $14,500 to the Lineberger Cancer Center

Former UNC Basketball Star Raises $5,000 in Hardee's Shoot Out Against Cancer

Chapel Hill, N.C., (BUSINESS WIRE) -- Hardee's donated $14,500 to the UNC Lineberger Comprehensive Cancer Center at the UNC men's basketball game in Chapel Hill this past weekend. Bill Boddie, president and chief executive officer of Boddie-Noell Enterprises, the largest Hardee's franchisee in North Carolina as well as the U.S., presented the check to H. Shelton Earp, M.D. director of the UNC Lineberger Comprehensive Cancer Center during halftime at Saturday's game.

Over the past year, Hardee's has donated $500 for each touchdown made by the Tar Heels football team at the Meineke Car Care Bowl as well as $25 for every 3-point shot made by a UNC men's or women's basketball player at all regular season games, both home and away.

The check presentation took place immediately following the exciting Hardee's Shoot Out Against Cancer in the Dean E. Smith Center where former UNC All-American and current women's assistant basketball coach Charlotte Smith, sunk several shots to increase the amount of money donated by Hardee's. Smith made the winning shot during the 1994 Women's National Championship game, the only one in UNC history. During the contest, Smith proved she still had it by making five free throws worth $500 each and one 3-pointer worth $2,500, from the same spot as her winning shot in 1994. Thanks to Smith's efforts, $5,000 was added to the grand total donated by Hardee's to the UNC Lineberger Comprehensive Cancer Center.

"This was something fun and exciting for Hardee's to do," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. "We wanted to give Tar Heel fans a bigger reason to cheer when their team scores. Teaming up with Tar Heel athletics and supporting the UNC Lineberger Comprehensive Cancer Center demonstrates the deep roots of Hardee's in North Carolina as well as our support and commitment to the fight against cancer. "

As part of the UNC system, the UNC Lineberger Comprehensive Cancer Center is the only public comprehensive cancer center for the people of North Carolina. Their mission is to reduce cancer occurrence and death in North Carolina and the nation through research, treatment, training and outreach. Center faculty treat cancer patients, conduct research into the causes of cancer, develop and direct statewide programs in cancer prevention and train future physicians, nurses, scientists, and public health professionals. The Lineberger Cancer Center is also recognized as one of 40 National Cancer Institute (NCI)-designated Comprehensive Cancer Centers and is ranked in the top 15 institutions nationally in cancer research funding.

"It takes a team to play great basketball and skill to make 3-point shots. At the UNC Lineberger Comprehensive Cancer Center we take the team approach to cancer, with many skilled specialists involved in planning and providing leading cancer care for each patient," said H. Shelton Earp, M.D. director of the UNC Lineberger Comprehensive Cancer Center. "We are most grateful to Hardee's for their strong support of cancer research at North Carolina's public comprehensive cancer center."

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. BNE is the largest Hardee's franchise operator in the United States with 341 restaurants across four states. For more information about the company, visit www.bneinc.com.

About Hardee's

Celebrating more than 48 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl's Jr. restaurants and 1,912 Hardee's restaurants.

SOURCE: Hardee's



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