Hip Hop Soda Shop Wins Big Super Bowl Week in Tampa

Hip Hop Soda Shop Wins Big Super Bowl Week in Tampa

H3 Outperformed Expectations on All Levels Within the Hip Hop Soda Shop

Boca Raton, FL--(Marketwire) - H3 Enterprises, Inc. (PINKSHEETS: HTRE) ("H3" or the "Company"), the world's first publicly traded Hip Hop company, reports a successful Super Bowl week. While many of the businesses in the Tampa Bay area enjoyed an economic boost, the Hip Hop Soda Shop outperformed expectations and achieved all of the major goals of the week. The Hip Hop Soda Shop was clearly the place to be the entire week of the Super Bowl as thousands of patrons visited the restaurant along with big name athletes, celebrities and everyone in between.

H3 took this opportunity to effectively showcase all of the business arms of the Company. Soda Shop TV, the newest initiative recorded hours of video and now has enough footage to create the pilot for promotional use. The beta version of the social network site Soda Shop Gamers was available for in-store testing. The Madden tournament which was announced live onsite promoted H3Gameline throughout the evening. All of the promotional partners of H3 had a strong visible presence throughout the week, Xbox360, Zune and their newest partner Kicker.

Media on every level was present throughout the week. Including print outlet Ozone magazine, HBO/Cinemax, and Clear Channel radio 95.7 The Beat. Additionally ESPN radio star Saul Paul recorded his show live from the studio in the Hip Hop Soda Shop. H3 also provided live exclusive content via HipHopSodaShop.com from daily updates to the Plies concert live on location.

Super Sunday was the culmination of the entire week as the Hip Hop Soda Shop was standing room only to watch the game. Celebrities and football players from all over packed the Hip Hop Soda Shop and enjoyed the great food, atmosphere and stellar service. Throughout the week celebrities that were at the Hip Hop Soda Shop included but were not limited to; Plies, Keri Hilson, Rich Boy, Winky Wright, Floyd Mayweather Jr, Kato June, Bryant Mckinney, Edgerrin James, Larry Fitzgerald, Teairra Mari, Pepa, Michael Clayton , Mike Stone, Rick Ross, NOE, Gorilla Zoe, Smilez, Fat Joe, Tigger, Acafool, Bubba Sparks and numerous NFL players.

"The Hip Hop Soda Shop had a great week both financially and within the realm of national branding. The amount of people that attended our numerous events was well into the tens of thousands. Our staff outperformed themselves on every level and many of our partners, as well as the celebrities and athletes were astonished by the entire Hip Hop Soda Shop experience. Many new relationships have been forged and we look forward to creating new partnerships and working on announcing new franchise locations in the upcoming future," states Brian Peters, President and CEO of H3.

About H3 Enterprises, Inc. and the Hip Hop Soda Shop: H3 Enterprises, Inc., the first publicly traded Hip Hop company, is the parent company of the Hip Hop Soda Shop, H3Gameline.com and Soda Shop TV.

The Hip Hop Soda Shop combines a restaurant operation with entertainment bridging Hip Hop music, sports, video gaming and community involvement. H3 opened its first company owned HipHopSodaShop in Tampa, FL December 2007.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results



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