John Sanfacon Appointed Head of New Marketing and Innovations Group
HOUSTON, Feb. 11 // PRNewswire // -- Jiffy Lube International (JLI) today announced that John Sanfacon has joined the Fast Lubes organization as marketing and innovations manager. As the leader of the newly created Marketing and Innovations Group, Sanfacon is responsible for all aspects of Jiffy Lube brand management and retail marketing, as well as product and service innovations for the company.
Sanfacon comes to JLI from Denny's, Inc., where as vice president of marketing he was instrumental in helping reinvigorate the brand by honing the company's breakfast strategy. He led the transformation of an existing breakfast offering that became the number one menu item for Denny's. Sanfacon also worked closely with the company's franchisee community, increasing the community's involvement in national marketing campaigns.
"We are pleased to welcome John to the Jiffy Lube system. His extensive brand and retail marketing expertise make him an ideal candidate to lead our new marketing and innovations group," said Jiffy Lube International President, Rick Altizer. "John's proven sales and brand-building success with some of the best-known retail service brands in the world will certainly be an asset in growing our business and evolving the Jiffy Lube brand."
Reporting directly to Altizer, Sanfacon brings more than 20 years of experience in marketing and innovation to Jiffy Lube including nearly 15 years working in franchise systems. He previously worked for McDonald's, Olive Garden and Pizza Hut. In addition, he owned a consulting practice specialized in creating marketing and menu innovations for retail franchisee organizations including Quizno's and Domino's.
Sanfacon has had extensive experience with team building at his previous companies, assembling nine high-performing teams around the world for product development purposes. From his experience at both Pizza Hut and McDonalds, Sanfacon brings an expertise in launching successful products and services. Playing a lead role in bring to market some of the most important new products at his previous organizations, he understands that a successful launch requires not only a clear vision, but operational excellence and discipline to deliver results.
"I am very excited to bring my passion and career experience, especially working with franchisees, to the Jiffy Lube organization," said Sanfacon. "We have some tremendously exciting opportunities ahead of us that will require synergies and focus across our system. I'm thrilled to have the opportunity to leverage my strengths to propel the business forward."
Sanfacon holds a Master of Business Administration from Roy E. Crummer Graduate School of Business and a Bachelor of Arts in Economics from Rollins College.
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company.
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