Rocky Mount, N.C., (BUSINESS WIRE) -- Hardee's locations owned and operated by Boddie-Noell Enterprises (BNE) have set a goal to raise over $300,000 in 2009 for the Muscular Dystrophy Association by participating in the Shamrocks Against Dystrophy campaign.
Between now and March 17, customers at participating restaurants will be encouraged to purchase a $1 green Shamrock. Participating Hardee's are located across North Carolina, Virginia and in Kentucky and South Carolina.
Each customer who purchases a Shamrock will receive a coupon for a discount in the restaurant. Once sold, the Shamrocks, which include the customer's signature, will be hung for display in each restaurant to create a festive St. Patrick's Day atmosphere.
A portion of the total raised by BNE restaurants will help send children across North Carolina, Virginia, Kentucky and South Carolina to MDA summer camps this year. Located in each state, MDA summer camps offer participants a fun, safe outdoor experience and the opportunity to develop important life skills such as confidence, independence and social ability. The camp experience also promotes a great sense of self-esteem and achievement.
The money raised through this year's campaign will add to the $1 million donated by customers at restaurants operated by BNE over the past 10 years through the purchase of Shamrocks.
"We are very appreciative of all our customers and employee efforts in supporting Shamrocks Against Dystrophy year after year," said Jerry Allsbrook, vice president of the national MDA and chief marketing officer for Boddie-Noell Enterprises. "We're proud to know that our contributions enable children in our own local communities to attend MDA camp. Last year, we helped send over 300 children to summer camp and we hope to send even more this year."
The contribution from the over 340 Boddie-Noell restaurants will be one of the largest received by the MDA in the Carolinas and in Virginia this year. The contributions will go to help with care for local children and adults affected by one of the 43 diseases for which the MDA provides treatment. The local services that MDA provides includes wheelchair, leg brace, and communication device payment assistance, support groups, professional health education, and care at affiliated clinics at Duke University, the University of North Carolina at Chapel Hill, Sentara Norfolk General Hospital, Roanoke Neurological Center, the Medical College of Virginia and elsewhere.
The MDA is a voluntary health agency which works at conquering some 43 neuromuscular diseases that affect more than 1 million Americans. The MDA conducts and supports worldwide research, comprehensive medical and community services and far-reaching professional and public health education. To learn more please visit www.mda.org.
Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. BNE is the largest Hardee's franchise operator in the United States with 341 restaurants across four states. The company-owned restaurant brands include Texas Steakhouse & Saloon, and Cafe Carolina and Bakery cafes. The Company also operates Moe's Southwest Grill restaurant franchises as well as the historic Rose Hill Conference Center. The company has major land-development projects completed or under way along the North Carolina coast and in Virginia. BNE employs more than 12,750 people and is headquartered in Rocky Mount, NC.