Caribou Coffee Announces 'More Bou for Your Buck'

Caribou Coffee Announces 'More Bou for Your Buck'

New $1 bakery item with large beverage promotion unveiled. Caribou celebrates being named top gourmet coffee by national consumer magazine

Minneapolis, /PRNewswire-FirstCall via COMTEX/ -- Caribou Coffee (Nasdaq: CBOU) announced a national "More Bou for Your Buck" campaign, in which the company will offer any bakery item for the promotional price of one dollar each to customers who purchase a large beverage at Caribou Coffee through March 22, 2009. The announcement comes on the heels of a leading consumer publication naming Caribou Coffee the top gourmet coffee. In a national taste test, Caribou Coffee's Colombia Timana beat Starbucks and Peet's offerings, among others. Overall, Caribou Coffee ranked second for all coffees sold at the retail level.

"We're making a stand on quality and value," said Caribou Coffee Sr. Vice President of Marketing Alfredo V. Martel. "Our high quality has been firmly established, and with this new bundled promotion, consumers can get better coffee and more for their money."

Martel explained that while the promotion applies to any large beverage purchased at Caribou Coffee, a consumer buying a large brewed coffee and a bakery item will pay only about $3. "They're getting unparalleled quality at a price that is competitive with convenience stores and gas stations - while far exceeding anything offered at other gourmet coffee shops. We're letting them know that they don't have to compromise quality for value, they can have both at Caribou Coffee."

The $1 bakery promotion will be available at all Caribou Coffee locations. All bakery items, including multi-grain bagels, breads, coffee cake, cookies, donuts and scones, are included.

About Caribou Coffee

Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better." We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Specialty Coffee of America Association's (SCAA's) 2008 Roasters Choice Tasting Competition Gold Award.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
Kona Ice
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur...
DogtopiaĀ® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.