Jiffy Lube(R) Halfway Home in Drive to Fight Heart Disease with Maintenance Partners for Life Campaign
Three Weeks Remain for Consumers to Join Oil Change Pioneer in Bid to Raise $1.5 Million
HOUSTON , Feb. 24 // PRNewswire // -- Today, Jiffy Lube announces that it's on course to reach its goal of raising $1.5 million through the Maintenance Partners for Life campaign, which supports the American Heart Association's Go Red For Women movement. Heart disease is the number one killer of women and men in the United States, with nearly 2,400 Americans dying of the disease per day. Jiffy Lube wants to remind customers that there is still time to join the fight against heart disease by visiting a participating Jiffy Lube service center through March 16.
"I spent time with leaders from the American Heart Association at their National Wear Red Day event and was moved by their passion for heart disease prevention," said John Sanfacon, head of marketing and innovations for Jiffy Lube International. "I also heard amazing stories from female heart disease survivors who have benefitted from the efforts of Go Red For Women. The experience made it clear how important it is for Jiffy Lube employees and customers to support this fantastic cause."
Through the generous support of its customers, Jiffy Lube has already raised $754,584 and distributed more than 245,000 Maintenance Partners for Life savings books as of February 22. The company kicked off year two of the campaign on January 28, but customers can still make donations at more than 1,700 participating Jiffy Lube service centers through March 16.
During the first few weeks of the campaign, several cities have stood out in their fundraising efforts. The top cities in terms of percentage of Jiffy Lube customers making a donation include: Santa Barbara, CA; Yakima, WA; Helena, MT; Butte, MT; and Spokane, WA. The top cities in terms of overall donations made are: Chicago, IL; Santa Barbara, CA; Washington, DC; Sacramento, CA; and Los Angeles, CA.
"As someone living with heart disease, I know that it's important to be vigilant about protecting your heart by taking the proper precautions," said Courtney Caldwell, editor-in-chief of Road and Travel magazine. "When you think about it, both our vehicles and hearts need preventive maintenance to keep them running properly -- it's much better than waiting for something to happen that requires a major intervention. I encourage people to support the Jiffy Lube Maintenance Partners for Life campaign because almost everyone knows someone with the disease."
Customers who make a $3 donation will receive a Maintenance Partners for Life savings book with more than $100 in savings from Jiffy Lube, Perfumania and Yankee Candle, and heart-healthy recipes and lifestyle tips. Funds will be donated to local American Heart Association chapters in the communities in which they are raised. In addition, for each Jiffy Lube Gift Card(SM) purchased during the campaign, Jiffy Lube will donate $1 to Go Red For Women.
About Maintenance Partners for Life
Jiffy Lube, America's largest fast-lube company, and the American Heart Association (AHA) are working together to fight heart disease. Through Jiffy Lube's Maintenance Partners for Life campaign, the goal is to raise more than $1.5 million dollars for the AHA's Go Red For Women movement, which celebrates the energy, passion and power women have to band together and eradicate heart disease. Jiffy Lube raised $1 million dollars for the AHA's Go Red For Women movement in 2008.
About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About Jiffy Lube(R)
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
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SOURCE Jiffy Lube International