Papa Bello Enterprises Launches Aggressive Sales and Operations Initiative With Franchising Experts

LAS VEGAS, March 5 // PRNewswire-FirstCall // -- Papa Bello Enterprises, Inc. (Pink Sheets: PAPA) is excited to announce a new and aggressive corporate campaign for sales, marketing and field operations launched in the first quarter of 2009. Under a partnership agreement with the franchising experts of The Franchise Sales Solution and their affiliate The Franchise Edge, Papa Bello is transitioning into a comprehensive franchising operation. As part of the agreement, Papa Bello has also expanded its management team to meet the demands of its international and domestic growth. Since joining forces in January of this year, six corporate stores have already been sold to franchisees.

The Franchise Sales Solution (TFSS) is a client-focused franchising sales development company specializing in sales, marketing, vendor sourcing and pricing, and business development for franchisors. Their expertise and services also include extensive field operations, training, and management, both on a corporate and franchised level. Among the companies' cliental are Kokoriko, Fitness First, Brilliant Sky Toys, Salon Spa Suites, and Stretch-A-Licious.

Paul Samson is the Founder of TFSS and has been the President and owner of TFE since 2005. His experience in franchising began as President and Founder of Lenny & Vinny's Management, Inc., a corporately owned and managed pizza chain that he operated for 14 years and grew to 14 units before deciding to franchise. Most recently, Mr. Samson was the Founder of Head West Enterprises, LLC, which grew the Westshore Pizza chain from 16 stores to 52 stores in less than 3 years, with an additional 90 units committed and combined annual sales of over $27,000,000.

Richard Heruska, partner of TFSS states, "We're really excited about the Papa Bello concept and its ability to penetrate a wide variety of markets and venues. In laying the foundation for the company, they've established a working relationship with the world's largest retailer -- and in doing so, they've launched the franchise into rapid national and international expansion. The complete franchising of the brand is now essential to keep pace with the growth. In just two months, we've received an incredible reception by the eager franchisees purchasing the stores."

Chase Canfield, CEO of Papa Bello Enterprises, states, "The experience and knowledge The Franchise Edge and The Franchise Sales Solutions add to Papa Bello is seen in the product of their sales and operations efforts. Together, we're launching new initiatives and continuing to strengthen and expand the franchise. This partnership allows us to maximize our operating costs and increases the momentum we've been building for the past three years. From sales to operations, and everything in between, the fundamentals of our company are being further fortified to maintain our stability in any environment."

About Papa Bello Enterprises

Founded in 2005, Papa Bello Enterprises is a Las Vegas, NV based corporation that owns, operates, and franchises Italian style eateries in the United States and China. The company currently has 21 stores in operation and has a master lease agreement with Walmart. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service.

Forward-Looking Statements Disclosure

This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.


SOURCE Papa Bello Enterprises, Inc.

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