Bourbon: It's Not Just for Breakfast Anymore

Carl's Jr. Introduces New Bourbon-flavored Kentucky Bourbon Burger

Carpinteria, Calif.--(BUSINESS WIRE)-- As sit-down restaurants have known for some time, bourbon-flavored sauces enhance the taste of a variety of food, including burgers. So in another fast-food first, Carl's Jr.® restaurants will begin satisfying bourbon cravings morning, noon and night with the new Kentucky Bourbon Burger™.

"There's something about the flavor of Kentucky bourbon that goes with well with the taste of a charbroiled burger," said Brad Haley, Carl's Jr. executive vice president of marketing. "So, Carl's Jr. is, once again, glad to be the first to bring that combination to fast-food consumers in a delicious, 0 proof burger. To take the burger up a notch, we added crispy, seasoned onion straws and Pepperjack cheese. Cheers!"

Hungry guys everywhere will experience the allure of bourbon when they sink their teeth into the delicious new burger topped with sweet Kentucky bourbon sauce, bacon, garlic-pepper onion straws, Pepperjack cheese, fresh tomato and lettuce – all nestled inside a toasted, sesame-seed bun.

The Kentucky Bourbon Burger is a limited time offer and available in three varieties: as a single ($2.99), double ($3.99), and Six Dollar Burger™ ($4.89). Prices may vary regionally, but the taste stays the same everywhere. This burger is 0 proof, so consumers can knock back a Kentucky Bourbon Burger or two without worrying about those pesky hangovers.

A new Kentucky Bourbon Burger commercial by Mendelsohn|Zien advertising agency will begin airing next week. The commercial, titled "Surgeon," shows a doctor who craves the taste of bourbon and "loves to knock back a big one between surgeries." In the humorous reveal, he is shown eating a Carl's Jr. Kentucky Bourbon Burger in the doctor's lounge. The commercial can be viewed or embedded from the Carl's Jr.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl's Jr. restaurants and 1,912 Hardee's® restaurants.

Source: Carl's Jr.

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