March 12, 2009 // Franchising.com // To enrich the guest experience and extend hotel interaction beyond the pillow, Hotel Indigo today announced the launch of its 2009 music program - Artists in the Spotlight. The interactive marketing program is designed to further the brand's lifestyle offering and simultaneously provide buzz-worthy, breakout artists and bands with a new platform to reach fans and music lovers.
Developed in partnership with Chicago-based digital entertainment company VerveLife, Hotel Indigo will spotlight four emerging artists through a series of complimentary, seasonal music podcasts and intimate performances at Hotel Indigo locations across the U.S. The program keeps time with the brand's retail-inspired concept of seasonal renewal where menu items, music, aromas, artwork and murals change four times a year to transform the public spaces in each hotel, which offers even the most frequent guest a distinctive and engaging experience with each and every stay.
Starting today, consumers can visit www.hotelindigo.com/podcast to download the spring podcast featuring tunes from alternative rock artist Rocco DeLuca. The podcast is filled with studio tracks, exclusive recordings, and intimate artist insight in addition to streaming music videos and live performance footage.
"As a lifestyle brand, Hotel Indigo is committed to connecting with each guest on a personal level; Artists in the Spotlight is a great platform for this," said Janis Cannon, vice president, global brand management, Hotel Indigo. "Through the music program we will be able to relate to current and future guests outside the hotel via a medium that is so strongly tied to our emotions and intertwined into our life story. Like traveling, music is a universal language and passion that spans the globe."
In addition to the online component, the music program provides an opportunity for Hotel Indigo to interact directly with business partners, neighbors, and hotel guests through eight in-market performances. DeLuca will kick off the first performance at the Hotel Indigo Nashville West End, followed by other featured artists' performances in Atlanta, Boston, Chicago, Miami, Nashville, New York City, San Diego and Houston.
"Due in part to the economy, both the music and hotel industries are looking for more effective ways to connect with their audiences," said Barry O'Connell, director of licensing and entertainment relations, VerveLife. "Our partnership with Hotel Indigo creates a mutually beneficial relationship that allows us to promote artists through a unique and interactive channel."
In February 2008, DeLuca sat down at his home in Silverlake, Calif. and recorded Hotel Indigo's spring podcast. The intimate podcast includes several tracks from his sophomore album Mercy, which hit stores on March 10, 2009, as well as details about his writing process, the joys of touring and working with renowned producer Daniel Lanois (U2, Bob Dylan, Peter Gabriel). Praised by Rolling Stone for displaying "echoes of Neil Young, Robert Plant and Pearl Jam," DeLuca was the first artist signed to Ironworks Records, an independent label started by actor Kiefer Sutherland and artist/producer Jude Cole.
Launched in 2004, Hotel Indigo is a sensible boutique brand that caters to both business and leisure travelers that desire value over excess without sacrificing service or style. There are currently 25 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. By the end of 2009, Hotel Indigo will almost double its footprint in the Americas opening properties in San Jose, Costa Rica, Miami, New York City, San Diego, St. Louis, and Toronto. All properties feature signature Hotel Indigo standards including inviting guestrooms with plush bedding, hard-surface flooring with area rugs, oversized photo murals of local imagery, and spa-inspired showers. The hotels also offer casual gourmet dining, 24-hour business centers, a complimentary "Phi"tness Studio and wireless high-speed Internet access.
A pioneer in the burgeoning digital entertainment marketing space, VerveLife is a leading provider of strategic, creative, technology, and media production and licensing services to global brands, artists, and labels. VerveLife's single-source solution is unique in the marketing space and offers global brands with the ability to easily launch and manage the most exclusive and effective digital entertainment experiences while offering world-class artists unprecedented exposure to fans through the brands they trust.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 42 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.