Seniors Helping Seniors(R) In-Home Services Opens Latest New England Franchise at Reading, Mass.

March 17, 2009 // Franchising.com // Wyomissing Hills, Pa – To help meet the growing demand of older New Englanders who want to remain in their own homes and stay as self-sufficient as possible; Seniors Helping Seniors® In-Home Services (SHS) has established its newest franchise in New England at Reading, Massachusetts.

Areas the new franchise will cover include Reading, North Reading, Andover, Lynnfield, Wakefield, Melrose, Stoneham, Winchester, Woburn, Burlington, and Wilmington.

Seniors Helping Seniors--which has six regional owners and some 50 franchise partners in Ohio, Minnesota, South Carolina, North Carolina, Georgia, New York, New Jersey, Connecticut, Massachusetts, Rhode Island, Pennsylvania, Delaware, Virginia, Maryland, the District of Columbia, Michigan, Florida, Washington, Colorado, California, Hawaii, Missouri and Texas--is a national caregiver and companionship organization and the only one that matches seniors who need in-home care services with seniors who provide them.

Seniors Helping Seniors also has New England franchises located at Branford, Fairfield, Waterford, and Stonington, Conn. There is also a franchise at Barnstable, Massachusetts on Cape Cod. The Stonington franchise also serves a portion of western Rhode Island.

The newest franchise is owned and operated by Liesje and David Damerjian, Reading, MA. Liesje has worked as a healthcare professional for many years, most recently at Harvard Vanguard as a medical technologist and has a BS and MS in healthcare administration from Duke University, Durham, N.C., and Simmons College, Boston, Mass., respectively.

David Damerjian has a BS in computer science and biology from Tufts University, Medford, Mass. He works as a technical support engineer at Starent Networks in Tewksbury.

The couple also volunteers with HOPE (Helping Other People Everywhere).

While in elementary school in New Jersey, Liesje Damerjian desired to make a difference in her community and volunteered at a local nursing home. Both Liesje and David credit their grandmothers for being great influences. They recall the treasured times they spent with their grandmothers and the profound impact that both women had on their lives.

The Damerjians said they opted for a Seniors Helping Seniors franchise because they saw it as a "wonderful opportunity to own a rewarding business helping our community."

"We have seen the need in our own families to have support services that would allow aging adults to remain independent. Family members and friends aren't always available and often need some help. We want to provide that help." says Liesje.

"We loved the emphasis on providing loving, giving, caring and compassionate service. We are able to run a business and also put our faith into practice. We have two children and we imagine that this experience will benefit our entire family," she added.

"When one of my grandmothers was failing, my mom and aunt shared the load of caring for her in their homes, but getting good help when they needed a break was an issue. This is exactly what we will be able to offer others." said David Damerjian.

""We are thrilled to have this opportunity to meet the needs of the seniors in our local communities. Plus we have the opportunity to be involved in the lives of our neighbors while raising our own growing family," said David Damerjian.

Lynn Svindland, who has the master license for Seniors Helping Seniors services in New England, said she is pleased to welcome the Damerjians as franchise partners. "They come to our Seniors Helping Seniors community with many years of healthcare and management experience and a deeply personal knowledge about what it means to be a caregiver for seniors. They will make an excellent addition to our franchise family. Liesje and David are people who are dedicated to providing the Seniors Helping Seniors brand of loving, giving, caring and compassionate service and who will fulfill our mission in further expanding our care giving and companionship services in Massachusetts and New England," Svindland said.

"We also look forward to providing a meaningful opportunity for caring seniors to supplement their income" said the Damerjians.

Philip and Kiran Yocom co-founded Seniors Helping Seniors In-Home Services (SHS), which began as a non-profit organization serving Reading and Berks County, Pennsylvania. In 2007, the non-profit Seniors Helping Seniors provided nearly 17,000 hours of service and continues to thrive today.

Philip Yocom said, "What began as a heartfelt mission to fill a need that was not being served by our local community is now being recognized as a prime business opportunity being fueled by the fastest growing demographic in our society."

He continued, "We want the existing Seniors Helping Seniors organization and any future franchises to be the first place that seniors in need of non-medical services and those seeking extra income, call."

"We will support all our franchisees with all of the expertise we have gained in running our Seniors Helping Seniors center here in Berks County. We will also provide marketing, sales, management, and technology support."

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