Carl's Jr. Returns to Its Roots with New Jumbo Chili Dogs

Founder Carl Karcher First Sold Them From His Hot Dog Cart in 1941

Carpinteria, Calif., (BUSINESS WIRE) -- True classics never go out of style. So, for a limited time, young hungry guys across the West can head to Carl's Jr.(R) and enjoy one of the menu items the company was founded on - the Chili Dog.

The history of Chili Dogs at Carl's Jr. dates back to 1941 when founder Carl N. Karcher and his wife Margaret opened their first restaurant enterprise - a hot dog cart at the corner of Florence and Central in Los Angeles. They originally sold hot dogs and chili dogs, and they were an instant success, remaining on the menu at Carl's Jr. restaurants well into the 1990s.

"Everyone knows you can get a great burger at Carl's Jr. today, but not everyone knows that our founder Carl Karcher's first menu items 68 years ago were hot dogs and chili dogs," said Brad Haley, executive vice president of marketing at Carl's Jr. "We've had great success in recent years with Chili Cheeseburgers and Chili Cheese Fries, so it made sense to give another all-American standard a try, especially since Chili Dogs have a nostalgic meaning for us. This time around, we brought in Farmer John(R) hot dogs, of 'Dodger Dog' fame, and topped them with spicy beef chili, mustard and chopped onions, dubbing the resulting creations, 'Jumbo Chili Dogs.'"

Originally sold at Carl Karcher's hot dog cart for .20, the Jumbo Chili Dogs of today remain true to his vision of selling good food at a fair price and are available at 2 for $3 at participating locations.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl's Jr. restaurants and 1,912 Hardee's restaurants.

SOURCE: Carl's Jr.

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