Fantastic Sams Hair Salons Targets Reno, Nevada and Sacramento, California For New Development

Full service hair salon franchise plans local growth; Calls for up to 30 new salons in the next 3 years

March 19, 2009 // Franchising.com // Boston – Competition for affordable hair care services in Reno and Sacramento is getting stiffer. Fantastic Sams, one of the nation's largest full service hair salon franchises, is expanding its "no appointments" necessary concept throughout Northern Nevada and California. With 3 salons currently operating in the Reno and 5 in Sacramento, the industry leading brand is looking to open 5-10 salons in Reno and an additional 15-20 salons in the Sacramento area in the next three years.

The Reno and Sacramento expansion announcement is part of an aggressive national growth strategy to accelerate the company's franchising program and nearly double the number of salons in the next five to seven years. Currently, Fantastic Sams has over 1,300 salons operating in the United States and is targeting growing metropolitan areas where Fantastic Sams has already built a brand presence. The recent partnership with Buxton, the industry leader in customer analytics and retail site selection technology, will help to make strategic expansion decisions.

"Reno and Sacramento are strategic markets for us as we continue to grow our brand and the partnership with Buxton will play a big part in salon location and development" said Jeff Sturgis, CFE and Vice President of Franchise Sales and Development. "The demographics, consumer lifestyles and strong business climates in Reno and Sacramento meet the Fantastic Sams expansion model criteria and position the areas for tremendous growth and success."

Already a big player in the $59 billion hair salon industry, Fantastic Sams offers a full range of hair salon services catering to men, women and children of all ages. Customers at any Fantastic Sams can expect the full service treatment from a professional team of stylists up-to-date on the latest trends and fashions. Haircuts and styles, straightening, coloring, highlights and texturing are all available, as well as beard and mustache grooming, facial waxing and rejuvenating hair treatments. Fantastic Sams' menu of services are also complemented by an exclusive line of hair care products.

To augment the markets' growth, Fantastic Sams is currently seeking franchise partners who want to invest in a proven business model with a solid operating system and dedicated corporate support structure, as well as a strong desire to develop an emerging concept in a high-growth industry. The average initial investment to open a Fantastic Sams salon (ranging from $100,000 to $225,000) and the company's fixed fee royalties make it one of the most competitive opportunities in the industry.

"Our franchise partners find our brand an attractive investment," added Sturgis. "Offering a solid, proven system of success, Fantastic Sams allows a franchisee to go into business for themselves, but not by themselves."

Fantastic Sams is also fueling interest in its development plans with the rollout of a cutting-edge, client-centric salon design. The new salon prototype centers on providing customers with a casually upscale and gender neutral salon experience.

In addition to creating a business ownership opportunity for a local entrepreneur, each new Fantastic Sams salon location will contribute to Reno and Sacramento's economy by creating 8-10 new jobs in each market, allowing for over 160 jobs to be created with the expansion.

About Fantastic Sams

With over 1,300 salons located throughout North America, Fantastic Sams is one of the world's largest full service hair care franchises with an excellent reputation for providing quality hair care services for the entire family. Opening their first salon in July 1974, Fantastic Sams began franchising in 1976, marketing their "fixed fee" system and "no appointments" necessary concept to entrepreneurs seeking to own and operate their own successful business.

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