Authentic Churro Maker Opens in Arizona, Florida and South Carolina with More on the Way
SAN RAFAEL, Calif., March 20 // PRNewswire // -- Churro Station, the fresh authentic churro maker and franchisor, is pleased to announce new restaurant locations have opened in Phoenix and Peoria, Arizona, South Beach in Miami, Florida and Fort Mill, South Carolina with several California locations and a Las Vegas Nevada location opening soon.
"The owners of the new Fort Mill, South Carolina Churro Station are entrepreneurs originally from Venezuela, Ernesto and Arlette Hurtado," says Melanie Farkas, founder of Churro Station Franchises. "Their brand new location is at a beautiful mall called Plaza de Las Fiestas which caters to the growing Hispanic population in the Charlotte area."
Besides churros, (twisted ropes of fried dough rolled in cinnamon and sugar), Churro Station sells rellenos, (10 inch long thick churros with choice of filling) with cajeta, a traditional Mexican caramel filling, chocolate, vanilla, strawberry, pineapple or Nutella; Liquados, (blended fresh fruit drinks similar but lighter than American smoothies), and freshly made breakfast croissants, tostadas and sandwiches.
"Mary Messner, native of Miami, fell in love with churros y chocolate while on a trip to Spain," says Farkas. "She came to believe that churros y chocolate would be a huge hit in Miami and immediately upon her return, she began to research this possibility and found Churro Station. Convinced that we were a great match for her vision, especially after tasting our other great, fresh products, breakfast items, sandwiches, ceviche tostadas and liquados, Mary became our newest franchisee and has opened in South Beach."
There are currently 42 million Latinos in the U.S. representing $600 billion in buying power and Churro Station is tapping into this highly lucrative market by offering its unique concept as a franchise. Sales for Churro Station were not disclosed, however, investment for the concept is on the lower end of existing franchise opportunities. "Our franchise fee is only $25,000 and with a complete investment of up to $178,000, it makes our concept very doable for entrepreneurs to own more than one location," says Farkas.
Churros have been a traditional breakfast and snack food for generations in Mexico and Spain. In the United States they are typically sold at schools, markets, amusement parks, movie theaters, caterers and restaurants. Churro Station's franchise opportunity gives people a way to tap into the $4 billion and growing Latino food and beverage market with their popular traditional food that appeals to this demographic.
Besides the new Arizona, Florida and South Carolina franchises, Churro Station has four franchise locations set to open in Oakland, Anaheim, Santa Ana, and Lakeview Terrance, California within the year and one opening in Las Vegas, Nevada making ten units for the popular brand.
Churro Station was founded by Melanie Farkas in 2003. Farkas brainstormed the idea of opening a "churreria" after a trip to Mexico in 2002, and invited her close, long-time friend, Latina Zoila Aldana to join her in making the dream a delicious reality. The menu consists of traditional freshly made Churros, Churros y chocolate, rellenos--thicker, 10 inch long churros filled with cajeta (a traditional Mexican caramel filling), chocolate, vanilla, strawberry, pineapple or Nutella; Liquados, blended fresh fruit drinks similar but lighter than American smoothies; freshly made breakfast croissants, tostadas and sandwiches.
Today, Churro Station offers its unique concept as a franchise investment opportunity which taps into the $4 billion and growing Latino food and beverage market as its target niche, serving Latino communities. Currently there are ten locations either open or coming soon.