Auntie Anne's Pretzel Franchise Introduces Pepperoni Pretzel

Lancaster, PA--(Marketwire) - According to, pepperoni is America's favorite pizza topping, accounting for 36 percent of all pizza orders. Soon, pepperoni will be America's favorite pretzel topping as well, adding to the 251,770,000 pounds of pepperoni already consumed in the United States each year. Auntie Anne's locations across the country will be adding the Pepperoni Pretzel to their menu on April 6. This limited-time offering features an Auntie Anne's hand-rolled, freshly-baked soft pretzel topped with pepperoni slices, covered in a savory three cheese blend, and then baked to golden brown perfection.

In response to overwhelming consumer demand, Auntie Anne's began testing the Pepperoni Pretzel in 20 franchised stores in November 2008. The Pepperoni Pretzel will be available nationwide through the end of 2009. As with other Auntie Anne's pretzel flavors, the Pepperoni Pretzel carries a Perfect Guarantee; if a customer does not love his or her pretzel, Auntie Anne's will replace it with one he or she does love.

"The combination of our signature soft pretzel taste paired with the popular pepperoni and cheese blend combination gives consumers another reason to visit Auntie Anne's while shopping or traveling," says Carl Hornberger, Director of Menu Management for Auntie Anne's, Inc.

The average retail price for the Pepperoni Pretzel is $3.13 and varies at each location. Store locations will invite customers to purchase a marinara dip to complement the new Pepperoni Pretzel flavor. Customers that sign-up for Auntie Anne's Twisted News monthly e-mail program will receive a coupon for the Pepperoni Pretzel in both April and May.

About Auntie Anne's

An award winning franchise system, Auntie Anne's is consistently ranked number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class Franchise® honor -- the most prestigious award in franchising -- for the past three years, and "Best in Food Category" for Franchise Business Review's 2009 Franchisee Satisfaction Awards. The foundations of Auntie Anne's success lie in the collaborative partnership between the franchisor and franchisees and a targeted growth strategy focused on the best locations and partners. Auntie Anne's, the world's largest hand-rolled soft pretzel chain with over 980 locations, continues to look for qualified partners from around the world to grow with the company.


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