Minneapolis--(BUSINESS WIRE)--Dunn Bros Coffee Franchising, Inc., a market leader in specialty coffee franchising, is pleased to announce the appointment of Mark Christenson as Vice President of Marketing. In his new role Mark will lead marketing and brand strategy, new product development, research and creative development as well as corporate communications and public relations.
"We are thrilled to welcome such a talented and impassioned leader to our team such as Mark," commented Chris Eilers, CEO of Dunn Bros Coffee Franchising. "With Mark's background in both franchise and brand development, I am confident that his addition will be instrumental in helping to achieve our goals as a franchising company."
A graduate of Hamline University, Mark comes to Dunn Bros Coffee Franchising with a wealth of marketing experience that spans over 18 years. Mark brings an impressive resume which includes extensive experience leading marketing strategy for franchise brands including Dairy Queen, Cost Cutters and Pro Cuts. Most recently Mark was the North American Segment Marketing Director for Concur Technologies, a $200 million category leader in employee spend management solutions.
"It is a great privilege to join such a unique and enduring brand," says Christenson. "Dunn Bros Coffee has always been about winning hearts and minds with a passionate commitment to offer customers superior fresh roasted coffee beans and a truly authentic coffee house experience - without compromise. People are looking for meaningful and sustainable relationships with the brands they choose and Dunn Bros Coffee offers an experience that truly connects with our customers. As a member of the Dunn Bros Coffee Leadership Team, I look forward to helping guide future marketing and business strategies to drive sustained growth for the company and its franchisees."
With brand concepts such as local ownership, on-site coffee roasting, handmade specialty beverages, direct trade alliances and sustainable community fundraising programs, Dunn Bros Coffee offers a unique franchise opportunity within the coffeehouse category.
Founded in 1987, Dunn Bros Coffee has successfully proven to its guests and competitors why fresh-roasted coffee is the ideal. This award-winning coffee franchise has over 95 locations across the nation. As one of the nation's only specialty coffee shop franchises that roasts its coffee beans every day right in its shops, Dunn Bros Coffee ensures that their coffee beans are consumed at the peak of their flavor potential. Every traditional Dunn Bros Coffee location roasts coffee beans on-site daily guaranteeing customers the ability to purchase an impressive variety of the world's finest fresh roasted coffee beans.