Holiday Inn Melaka the second South East Asian Holiday Inn hotel to join the hospitality industry's largest relaunch in history

Holiday Inn Melaka features what guests want

March 31, 2009 // Franchising.com // Melaka, - Holiday Inn Melaka today announced that it has become the first Holiday Inn hotel in Malaysia to complete a renewed commitment to friendly, attentive service programme to go with a contemporary and stylish look and feel.

Holiday Inn Melaka has also dramatically improved its guest experience by adding signature 'comfort' bedding and enhanced showers. The hotel's upgrade is part of a global relaunch for Holiday Inn. With over 3,200 hotels, close to 420,000 guest rooms and over 1,100 additional hotels to be built, the sheer magnitude of the Holiday Inn relaunch is unmatched in hospitality history. There are now over 20 hotels in cities like Bangkok, Shanghai, Beijing, Melbourne, Sydney and others that have been relaunched.

"This new look signifies the things that matter most to our guests when they think quality and value - great beds, great showers and fantastic service with a more up-to-date look," said Christoph Voegeli, General Manager of Holiday Inn Melaka. "This was done based on what consumers told us they would love to have - consistent quality and contemporary design."

The 275 room hotel features king size, queen size or two king single beds and offer amenities such as high-speed broadband, flat screen LCD TV's, minibar, double glazed windows, complimentary tea/coffee making facilities and in-room safes to name but a few. With this, it explains why Holiday Inn Melaka is the city's freshest hotel to offer a Peranakan inspired Spa and an infinity edge pool overlooking the Straits of Melaka.

On the ground floor is Sirocco, a relaxed Mediterranean style restaurant with the best wood fire pizza served in the city. Opening onto an alfresco area - again unusual for a Melaka hotel - Sirocco is set to rapidly become one of the city's landmarks with its classic retro-chic interior and vibrant menu. Stretching across the second floor is a collection of five conference and meeting rooms, all with floor to ceiling windows to allow for natural light - another unusual feature in a central city hotel.

The Straits Ballroom provides 836 square meters of pillar-less floor space, 6 metre high ceilings and is equipped with the latest technology, including four ceiling mounted data projectors and huge resident screens. The Straits Ballroom provides an ideal space for a range of function requirements; from seminars, board meetings and exhibitions to wedding banquets and private celebrations catering up to 800 persons.

Among the new Holiday Inn brand features now visible at Holiday Inn Melaka are a redesigned logo, improved signage and new outdoor lighting, landscaping and design. The welcome experience at Holiday Inn Melaka has also been enhanced with a redesigned lobby, de-cluttered reception desk and all-new signature scents and sounds. A newly launched "Stay Real" service commitment ensures that guests receive excellent service during their stay. "Our guests told us they wanted service that recognises them as individuals and hotel staff who understand their real needs while they're at the hotel. Our "Stay Real" service training enables our people to always do this to our guests every single time they stay with us," added Christoph Voegeli.

In the hotel rooms, guests can enjoy crisp white linens and the choice of 'soft' or 'firm' pillows in addition to signature showers featuring powerful showerheads, curved shower rods and new bath products.

Holiday Inn Melaka is located at Jalan Syed Abdul Aziz, 75000 Melaka, Malaysia which is accessible to the city's main shopping complexes and just a short walk to neighbouring UNESCO sites such as The Stadthuys, Christ Church and Jonker Street to name a few. Holiday Inn Melaka also commands an unrivalled view of the picturesque Straits of Melaka, a view that will appeal to both the corporate and leisure markets.

About Holiday Inn

The $1 billion relaunch of the Holiday Inn brand family (comprising Holiday Inn Hotels and Resorts, Holiday Inn Express and Express by Holiday Inn) will bring improved consistency and service levels, as well as a more contemporary brand image and identity, to over 3,200 hotels worldwide. The global relaunch was announced in October 2007 and is expected to be completed by the end of 2010. As part of this process all Express by Holiday Inn hotels will become Holiday Inn Express properties to create global consistency. In the interim period as the hotels implement the relaunch both the existing and new Holiday Inn brand family identities will be used, as seen above. To find out more about the relaunch, click here to read the news release on our corporate website, or visit the site at www.ihg.com/corporate.

About IHG

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 42 million members worldwide.

IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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